Ri­hanna Glees with Steamy Lin­gerie Brand

Pop star Ri­hanna proved to be her own best ad­vert on Wed­nes­day, shar­ing a steamy pic­ture of hers in blue lin­gerie as she mod­els her new un­der­wear brand to the world, writes Fer­di­nand Ekechukwu

THISDAY - - SHOWBIZFLAIR -

Give it to Robyn ‘Ri­hanna’ Fenty. The Bar­ba­dian de­scent does things her way. From the popR&B sin­gles of her 2005 de­but al­bum, Mu­sic of the Sun, to the give-no-fucks an­thems of 2016’s Anti, she’s an artiste who de­fies ex­pec­ta­tions.

Now she’s spent the past few weeks pro­mot­ing her hol­i­day col­lec­tion, “Sav­age x Fenty Lin­gerie by Ri­hanna.” And she proved to be her own best ad­vert on Wed­nes­day, shar­ing a steamy pic­ture of hers in blue lin­gerie as she mod­els her new un­der­wear brand. The 30-year-old posed up a storm while en­sur­ing her am­ple cleav­age com­manded at­ten­tion. Words on her In­sta­gram page say the new “Sav­age x Fenty” of­fer­ings ar­rived De­cem­ber 5, in­clud­ing a blue lace body, “NAUGHTY” band pants, and a flower-em­broi­dered set.

“Sav­age X is about re­spect. Do what you do. Be un­apolo­get­i­cally you. Em­brace in­di­vid­u­al­ity. My vi­sion for Sav­age X has al­ways been in­clu­siv­ity, has al­ways been hav­ing women feel con­fi­dent and ex­press­ing them­selves through a lit­tle lace, a lit­tle corsetry, a lit­tle T-Shirt bra,” the feisty busi­ness­woman scripted on her brand do­main page.

Known for rein­vent­ing her style and im­age, Ri­hanna’s mu­sic and fash­ion sense are widely noted. In 2009, New York mag­a­zine de­scribed Ri­hanna’s early look as that of “a cookie-cut­ter teen queen”, not­ing she has the abil­ity “to shift looks dra­mat­i­cally and with such ease”.

The nine-time Grammy award win­ner had ear­lier been in the news for some damned good rea­sons. Just a few days ago, the su­per­star singer put up her re­cently ac­quired Hol­ly­wood Hills Home back for sale at $7.495 mil­lion just a lit­tle over six months af­ter the Los An­ge­les man­sion was busted into by a crazy stalker who hung around in­side the lav­ish house for 12 hours, loung­ing and ‘just wanted to have sex with the singer, he told po­lice af­ter be­ing taken into cus­tody. The prop­erty she bought about a year and six months ago for $6.8 mil­lion.

In her ca­reer, she’s built metic­u­lous control over her voice and im­age: Af­ter ris­ing to fame as a Roc-a-Fella signee, Ri­hanna used her third al­bum, 2007’s Good Girl Gone Bad, to flip the staid dance­hall-meets-pop sound of her first LPs and in­tro­duce the world to a sex­ier, darker sound.

It im­me­di­ately paid off in her sul­try, hip-hop-in­fused global hit “Um­brella” with men­tor Jay-Z.

Around the time of the re­lease of her sec­ond stu­dio al­bum, A Girl like Me (2006), many crit­ics felt that Ri­hanna’s style, sound, and mu­si­cal

De­scribed as one of the sex­i­est women of her gen­er­a­tion, she had re­vealed that be­ing a sex sym­bol was not a pri­or­ity and that “it’s def­i­nitely flat­ter­ing, but also un­com­fort­able.” Ri­hanna’s body-ton­ing ex­er­cise rou­tine in­cludes workouts on a Pi­lates-in­spired tech­nique on a ma­chine called the Supraformer

ma­te­rial were too sim­i­lar to those of Bey­oncé. De­scribed as one of the sex­i­est women of her gen­er­a­tion, she had re­vealed that be­ing a sex sym­bol was not a pri­or­ity and that “it’s def­i­nitely flat­ter­ing, but also un­com­fort­able.” Ri­hanna’s body­ton­ing ex­er­cise rou­tine in­cludes workouts on a Pi­lates-in­spired tech­nique on a ma­chine called the Supraformer.

Her ap­pear­ance has landed her on the cover of mag­a­zines such as Maxim, FHM, Rolling Stone and in De­cem­ber 2012, Ri­hanna be­came the first woman to be fea­tured on the cover of GQ mag­a­zine’s “Men of the Year” is­sue. With the re­lease of her third stu­dio al­bum “Good Girl Gone Bad” (2007), Ri­hanna de­vel­oped a pub­lic im­age as a sex sym­bol and in­cor­po­rated more el­e­ments of dance-pop into her mu­sic. It be­came a ma­jor break­through in her ca­reer and earned Ri­hanna her first Grammy Award at the 2008 cer­e­mony.

Well known for hav­ing a wide col­lec­tion of small tat­toos around her body, Some of them re­fer to Egyp­tian an­tiq­uity, a sub­ject of a par­tic­u­lar in­ter­est of the song­writer, dancer and ac­tress, Ri­hanna is recog­nised in­ter­na­tion­ally as a pop and fash­ion icon, par­tic­u­larly since her third stu­dio al­bum re­de­fined her per­sona.

Recog­nised as a pop icon, Ri­hanna is one of the best-sell­ing artistes of all time, with over 280 mil­lion records sold world­wide.

Many of her songs rank among the world’s best-sell­ing sin­gles of all time, in­clud­ing the sin­gles “Um­brella”, “Take a Bow”, “Dis­tur­bia”, “Only Girl (In the World)”, “S&M”, “We Found Love”, “Di­a­monds”, “Stay” and “Work”, as well as her col­lab­o­ra­tions “Live Your Life” with T.I., “Love the Way You Lie” and “The Mon­ster”, both with Eminem.

Ri­hanna’s mu­sic has in­cor­po­rated a wide range of gen­res in­clud­ing, pop, R&B, reg­gae, dub­step, hip hop and EDM. With its provoca­tive sub­ject mat­ter and lyrics, her mu­si­cal ca­reer has been an ex­per­i­ment with new mu­si­cal ideas and stated that she wanted to make mu­sic that could be heard in parts of the world “that I’d never been to”.

Ri­hanna

Ri­hanna

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