THISDAY

Babaeko, Others for Ad Festival Jury

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The New York Ad Festival has chosen three of Nigeria’s creative egg-heads led by Steve Ba baeko,CEO,X3M Ideas and Vice President, Associatio­n of Advertisin­g Agencies of Nigeria( A A AN ); SolaKosoko­King, Creative Director, X3M Ideas and Chris Ogunlowo, Creative Director, SO&U as members of the grand jury for the 2019 New York Internatio­nal Advertisin­g Awards.While Babaeko is making his third appearance as a Grand Jury member having featured earlier in 2016 and 2018 editions, Ogunlowo, and Kosoki-King are making their debut on the respected jury panel. The trio would join other internatio­nal creatives to select the world’s best advertisin­g .“The NY F’ s power house 400+ Grand Jury represents the most diverse brain trust of global creative mind sin the advertisin­g industry from 65 countries,” a statement explained. Commenting on the selection, Babaeko said: It is actually humbling. NYAF is one of the oldest advertisin­g awards in the world.They take special pride in selecting the best practition­ers from across the globe to judge. “Getting a 3rd invitation is quite special. I am not alone though, I have with me this year the Creative Directors of X3M Ideas and SO&U. So it’s a good one for Nigeria “Clearly it shows that Nigeria is beginning to get the recognitio­n it deserves. As the Vice President of the Associatio­n of Advertisin­g Agencies of Nigeria, it’s part of our agenda to keep placing Nigeria’s advertisin­g on the global stage. This is one step in the right direction.”

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