Star Unveils New TV Commercial

Few weeks after unveiling Burna Boy as its brand ambassador, Star La ger has released a new commercial which features the afro-pop artist.

The commercial followed Burna through a photo shoot as he poses with the Star bottle and cans, and also features a very catchy hook which plays as a jingle all through the commercial.

The Star brand has been known for iconic commercial sin the Nigerian beer industry. These include the now infamous Shine Shine Bobo radio ad which was delivered by the late Theodore Austin Mukoro.

“Burna Boy seems to have drawn inspiration from this by infusing bits of the classic melody in his own rendition of the new Star jingle,” a statement explained. “Over the years, Star has been unrelenting in its efforts at encouraging the Nigerians who are aspirational in their ambitions,” it added.

The new theme “Celebrate the brighter side” was referenced in the new ad as Star continues with this brand messaging across various forms of media and touchpoints. Speaking on the release of the commercial, Portfolio Manager, National Premium brands, Sarah Agha, expressed delight on the commercial saying, “Burna Boy is an amazing talent with a very likable personality, It’s no surprise he’s been so successful in the entertainment scene. “It was interesting to have him star in our TVC as we prepare our consumers for what is to come in 2019. As you can see, his performance was full of joy and energy, and we look forward to unveiling bigger and brighter content with Burna Boy.”