5 Ways to Increase Organic Reach on Social Media

I’ve dedicated a huge part of my 2019 to training the aspiring digital marketing professionals. At Image boosters, we believe in adding value not just to businesses but also to individuals. The people we train today will add value to the Nigeria we want to see tomorrow and this is now one of our Csr projects as one of Nigeria’s growing digital agencies.

During one of my training sessions, someone asked how they could increase their social media reach organically especially in these times of bots to increase followers. I decided to write my answer down as an article for all brand managers and business directors to see and leverage.

Creating a presence on social media has become a very crucial part of our lives. Whether you want to be a Youtuber or Businessman, all you need is to create your digital assets and work to get more followers or customers.

For small businesses, it’s not always reasonable to pay for marketing on social media. For others, it’s about balancing the paid reach with organic.

In this article, we’ll help you find a balance and maximize your potential on social media.

(1) Focus your efforts on the right places Most businesses will assume that they need to have a presence on everything from Facebook to Pinterest, but that’s not necessarily the case.

Your audience may not have a presence on every social media platform, so why waste energy? Choosing which network to focus on is easier than you think.

(2) Interact with and engage your followers

Organic social media reach is never easier than when people come directly to your page.

If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing.

Forging that kind of bond is important for all aspects of your business, but it can create a viral effect for your organic reach. Word-of-mouth will spread across new members of your audience and they will in turn come and see what your company has to offer.

( 3) Post relevant content Creating relevant content” is one of those things that’s easier said than done. A typical post on social media, especially on giants like Twitter or Facebook, can have a widely varied lifespan.

These posts also need to be engaging. You may work in a boring or dry industry, but you can still find a way to make your posts stand out despite the subject matter.

(4) Optimize your social media profiles Earlier I drew a connection between social media algorithms and the ones used by search engines like Google. When we create content for those engines, we optimize it with all kinds of on-page SEO tactics.

Well, turns out social media is the same way.

Every aspect of your social media profile can be tweaked for better visibility and optimization. If you want to be a social media rockstar, you need to know the ins and outs of these elements.

(5) Post during slow hours Another misconception is that you should post when everyone is online, but that’s just going to throw your content into the hurricane of posts that people are seeing. If you wait until non-peak hours to post, you’re less likely to get drowned in all the noise.

Looking at research data, these are generally the best times to post:

Facebook — ( Thursdays/ Fridays) between 1 pm and 3 pm

Twitter — (weekdays) between 12 pm and 6 pm

LinkedIn — ( Tuesday — Thursday) between 7am/8am and 5pm/6pm