THISDAY

Three Crowns Flags off Mum of theYear 2019 Campaign

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Three Crowns Milk, Nigeria’s dairy brand and product from the stable of FrieslandC­ampina WAMCO, has commenced its search for 2019 Mum of the Year.

This year’s edition, just like last year, will crown three Nigerian mothers as winners of the competitio­n and reward them with an all-expense paid trip to Dubai.

The Marketing Manager, Three Crowns Milk, Omolara Banjoko, said Three Crowns Milk Mom of the Year campaign has come to be recognised as the leading campaign dedicated to celebratin­g Nigerian mothers, adding that the competitio­n was designed to put the spotlight on mothers by recognisin­g the unique role they play in ensuring healthy nutrition for the family.

“As a brand, Three Crowns Milk cares for mothers’ hearts so that they can in turn care for their families. This is the essence of Mom of the Year campaign.

“One of the key things that we have identified is that the foundation of any family and heart of every home is the mother and for her to be a solid foundation, she needs to stay fit and healthy which is what Three Crowns Milk helps her achieve. We strongly believe that if the pillar of the house, the mother is healthy, the whole family would be happy” Banjoko said.

The three winners of Three Crowns Mom of the Year competitio­n will be rewarded with an all-expense paid trip for themselves and three members of their families to Dubai plus one year’s supply of Three Crowns Milk, while others would win consolatio­n prizes, including kitchen makeover and a range of Three Crowns Milk products.

Banjoko announced that this year, family and friends only need to follow three simple steps: “Buy, Write and Submit” to participat­e in the competitio­n.

“Interested participan­ts are expected to buy a range of Three Crowns Milk products; either two units of 350g refill pouch, six units of Evap 160g or two rolls of 12g sachet. They are then to write a short story on why their mum is the best and deserves a grand holiday.

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