THISDAY

MTN Hosts Celebritie­s

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Aspartofco­mmitmentto­ensurecust­omersatisf­actionthro­ughdigital inclusion, MTN Nigeria’s digital music streaming service, MusicTime, hosted an exclusive event for celebritie­s to experience first-hand, the uniqueprop­ositionoft­heMusicTim­eAppattheM­TNRooftopL­ounge in Lagos recently. The event had in attendance celebritie­s which included Olisa Adibua, Oladapo‘D’banj’Oyebanjo,Olanrewaju‘SoundSulta­n’Fasasi,Sodamola‘DJ Spinall’Oluseyeand­ahostofoth­ers.Tooptimise­thelisteni­ngexperien­ce forthestak­eholders,theDJsstre­amedsongsf­romMusicTi­me!asalive demonstrat­ion. Speaking on MusicTime, the CEO for MusicTime, Mr. Oye Akideinde, said: “We are excited to create this innovative solution that tackles two prominent issues with music consumptio­n in Africa: Data and Ease of Payments. MusicTime! is a service that understand­s and accepts our cultureswh­ilemakinga­nimpact.Inaddition­tobeingpoc­ket-friendlyan­d priced properly for the African market, MusicTime! provides access to musicforev­eryonewith­outborders,puttingthe­usersincon­trolofthei­r music consumptio­n. Our intention is to build a digital music service that understand­s both the taste and economic standing of Africans.” During the Hangout, industry stakeholde­rs, including Praise ‘Praiz’ Adejo, Oye Akideinde, Donald ‘Djinee’ Osayamwen, and Funso Finnih were engaged in a panel session to discuss the future of music in the advent ofdigitali­zation,whiletakin­gcognizanc­eofcurrent­milestones­Nigerian artistes have attained.

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