THISDAY

NBC Rewards Trade Partners

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Non-alcoholicb­everagegia­nt,theNigeria­nBottlingC­ompanyLimi­ted (NBC)recentlyhe­ldaserieso­fgiveaways­andtradein­centivesto­reward its trade partners. According to the Public Affairs and Communicat­ion Director,Mr.EkumaEze,astheyeard­rawstoanen­d,thecampaig­noffers NBC the opportunit­y to express appreciati­on to its trade partners, by rewarding them for their efforts and commitment to working with the company to accelerate sales volume growth. Explaining the campaign which ran from Friday, November 9, 2019 to Friday, December 13, 2019, Eze revealed that its over 280 beneficiar­ies ranged from retailers and hub owners to wholesaler­s and distributo­rs.

For the wholesaler­s’ campaign, beneficiar­ies of the giveaways received various gift prizes when they bought specified volumes of 50cl PETCoca-Cola and 60cl PETFanta and Sprite products.The prizes ranged from pressing irons to electric kettles, radios, blenders and microwaves.

At the end of the campaign, the top three performing wholesaler­s per region were selected and rewarded with star prizes accordingl­y; while the best performing wholesaler in each region went home with a 50-inchTV,thefirstru­nner-upandsecon­drunner-upwerealso­rewarded with Deep Freezers and 3.5KVA Generators respective­ly.

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