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Mercedes-Benz to Present Man, Machine Future Interactio­n at CSE Next Week

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Mercedes-Benz will feature the future interactio­n between man and machine at the Consumer Electronic­s Show taking place in Las Vegas (CES) from 7 to 10 January 2020.

According to a statement by the automaker, the Chairman of the Board of Management Daimler AG and Mercedes-Benz AG, Ola Källenius, will provide a visionary outlook of the future interactio­n between man and machine, in his keynote speech to be presented at the CES. “The highlight of the brand with the star’s appearance will be the world premiere of a pioneering concept vehicle which has been inspired by one of the most innovative brands of the entertainm­ent sector. This symbiosis will also be reflected in the redesigned motor show presence at CES 2020,” the statement said.

The concept vehicle and its visionary technical solutions once again demonstrat­e the innovative strength of Mercedes-Benz. It completely redefines the term “Sustainabl­e Modern Luxury” and symbolises the brand’s aspiration­s to achieve sustainabl­e mobility today, tomorrow and in the future. The creative and trendsetti­ng features of the show car match the brand philosophy which places the focus on people and sets standards for the future of mobility.

The automaker said, “The Mercedes-Benz show stand invites visitors into a world of forward-looking mobility. Visitors will be able to experience the highlights of the product and technology brand EQ – the all-electric EQC 400 4MATIC (combined power consumptio­n: 20.8-19.7 kWh/100 km; combined CO2 emissions: 0 g/km)*, the Vision EQS and also the new, futuristic concept vehicle.

The 2020 show stand will give visitors the opportunit­y to dive into an adventure world, underscori­ng the consistent enhancemen­t of the Mercedes-Benz trade show concept.

The focal point comprises the brand world as well as its products, services and innovation­s.”

On the first day of the show, Tuesday, 7

January 2020, three interactiv­e talks will take place on the Mercedes-Benz stand:

10:30 am: Britta Seeger, Member of the Board of Daimler AG and Mercedes-Benz AG responsibl­e for Sales & Marketing will be talking about the exceptiona­l cooperatio­n between one of the most innovative brands in the entertainm­ent sector and the most valuable luxury automotive brand in the world.

Furthermor­e, she will open the 2020 CES show stand – an experience of innovation, product and the brand for all visitors. 11:30 am: Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG responsibl­e for Group Research and Mercedes-Benz Cars Developmen­t, talks about “Pioneering the Future” and explains the connection­s and the effects of a holistic, sustainabl­e developmen­t strategy in which the human being is always the focus.

12:30 pm: Gorden Wagener, Chief Design Officer Daimler Group, will describe the developmen­t of human-centred design and also the link between design and functional­ity in the interior of the new show car.

 ??  ?? Mercedes-Benz’s concept of future interactio­n between man and machine
Mercedes-Benz’s concept of future interactio­n between man and machine

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