Creative Africa Exchange Holds in Kigali

More than 2,000 participants from 68 countries are expected at the Creative Africa Exchange( CA X ), which open sin Kigali, Rwanda, on January 16.

The organisers have described the event as Africa’s first continental event dedicated to promoting exchange within the creative and cultural industry. The CAX programme is aimed at facilitating investments into cultural industries through education, trade, industrial is at ion and provision of critical infrastructure to support African economic transformation in alignment with continental initiatives, such as the African Continental Free Trade Agreement and the Intra-African Trade Fair (IATF) rolled out by Afreximbank to stimulate trade among African countries.

Organised by Times Multimedia (TMM) and sponsored by the African Export-Import Bank( A fr exim bank) and other partners, the three-day CA X Weekend would feature 250 exhibitors, including some of Africa’ s leading talents. CAX Weekend is the opening act of a series of activities planned under the CA X Programme which seeks to bring together African creative talents from the music, arts, design, fashion, literature, publishing, film and television sectors. According to information from the organisers, AITEO, the African Union, UNESCO and a number of other multilateral institutions are also partnering CA X, which is a consolidated marketplace where buyers and sellers of goods and services from the creative and cultural industry can meet and explore business opportunities.

CAX Weekend is expected to give the exhibitors and participants the opportunity to network, create business opportunities, consider investment proposals and increase customer base. It would feature break out sessions with investors and captains of industry, notable African and global actors, music stars and creative thought leaders from Africa and the Diaspora.