Streamcent Develops Apps to Showcase African Sports Personalities

St re am cent, a digital platform which streams sports and entertainment videos and live shows with an African perspective but worldwide appeal, recently appointed Dr. Adrian Ogun as its Chairman. Ogun’s appointment came in recognition of his experience as a promoter of past world heavy weight boxing champions Lennox Lewis and Corrie Sanders (in South Africa, UK and USA) will persuade international networks, such as ESPN, UFC, Showtime, BTSport and DAZN, to host in Nigeria a world championship title defense, featuring Nigerian world champions.

As companies compete to create the most desired user experiences, advances in technology are at the heart of their strategies. Combined with a great user experience, companies can harness technology and data to create a virtuous circle – one in which increasing consumer engagement and attention lead to the capture of more data and more insights into what users want.

This understanding enables companies to further target and engage their core audiences, opening up new opportunities to generate revenue. Nigeria with a 12.1% compound annual growth rate (albeit strongly inÁuenced by surging spending on mobile internet access) will be the world’s fastest growing entertainment and media market over the coming Àve years (PwC Nigeria, 2020).

Streamcent will be oͿering in May three episodes (free of charge) of the Mixed Martial Arts(MMA) reality show ‘African Knock Outs’ (AKO show) via the Streamcent App. The AKO show attracted 17 million viewers last year across Africa.

Dr. Ogun was the last promoter to successfully host a world heavy weight championship Àght in Africa, since ‘Rumble in the Jungle’ in 1974, featuring Muhammed Ali and George Foreman. In 2001, Adrian promoted a Àght entitled ‘Thunder in Africa’ between former world heavyweight champions Lennox Lewis and Hasim Rahman in Johannesburg and was personally encouraged to do so by former amateur boxer and South African President, Nelson Mandela and local boxing partner Rodney Berman.

Commenting on his appointment, Ogun said, “Only last year, the founding member, director and progenitor of Streamcent, Mr Damola Akindilore, discussed with me the idea of a sports and entertainment streaming service with an African focus, but world-wide appeal and the type of sports and entertainment shows to target. I am eternally grateful to Damola and the rest of the board for placing their conÀdence in me as Chairman of Streamcent. I must also commend our General Manager, Sandra Oboh, who, following her appointment, has brought tremendous experience and youthful drive to Streamcent, based on her stellar roles in the US over the past decade with Bleacher Report, tru TV( both Turner media companies) and Wave TV.

“I have reached out to the UFC, at their headquarters in Las Vegas and expressed Streamcent’s serious interest in staging a UFC world title Àght on the African Continent.

I hope to hear back from them after Karamu Usman’s UFC world title defense against Jorge Masvidal, this month on 24th April in Jacksonville, Florida.” Our proposal for hosting a world title Àght in Africa includes the streaming of live shows in conjunction with UFC Fightpass and DSTV, at prices which are aͿordable to the masses of UFC fans across Africa.

“I know that Nigerian world champion Àghters like, Kamaru Usman, Israel Adesanya and Anthony Joshua are eager to host at least one