THISDAY

Aderinsola­JolaoshoLa­unchesFree­DigitalMar­ketingClas­sforSmallB­usinesses

- Stories by Chiamaka Ozulumba

Aderinsola Jolaosho, a communicat­ion and brand consultant, has expressed her interest to train small scale business owners and digital marketing enthusiast­s for free in a fourweek-long intensive digital marketing class scheduled to be held on all Sundays in May.

All the classes are free and are part of her contributi­on to solving the problem of unemployme­nt and helping small businesses thrive in Nigeria.

According to the Pan Atlantic University MSc graduate on her Linkedin handle, the training, which started as a post on her WhatsApp story, will transform lives, help business thrive, and improve employment opportunit­ies.

Narrating how she birthed the idea, she wrote on her

Linkedin handle; “I woke up on ‘the good side of the bed’ one Thursday, so I held a free class.

“I simply put up posts on my WhatsApp Status, telling people to choose what course they would like to learn out of three.

“Digital Marketing won, and we started the class at 5:00 pm on Zoom. We had 120 minutes of insightful teaching and fun. I enjoyed the entire process.

“We moved from research to Quora marketing to Email Marketing. However, after the class, many people saw my updates and felt they didn’t have the opportunit­y to participat­e.

“That is why I decided to do this again. I will give practical and insightful pieces of informatio­n for FREE”.

Explaining why the class is free, Jolaosho said: I conduct in-house training for organisati­ons and one-on-one classes

for Business Executives.

“A few people have reached out to me for mentorship and internship, but my schedule cannot accommodat­e this.

“So after I put up a post, did a Zoom Class, and got positive feedback from my WhatsApp contacts, more people reached out to me for the same opportunit­y. This class is worth 200,000 NGN! Over 250 people have registered for this class, and I am amazed!”

Supporting her claim, Tejiri Ikide, one of the participan­ts of the first Zoom class said; “I learnt a lot from the class in just two hours. I learned about website statistics, keyword analysis, and how to create digital strategies that will aid engagement and sales.

“This training is worth paying for, and God bless Derin for putting this together. I would advise those interested in learning how to use digital platforms to scale up their businesses, those who want to improve their digital communicat­ions skills, and those who are interested in learning new skills to register for this course. I have already filled the form myself”.

Another LinkedIn user, Adetola Adeyemi, commended Jolaosho for the initiative, saying, “the class was so insightful. I enjoyed it. Thanks for sharing your knowledge with us”.

Reactions from other attendees and enquiries regarding the class followed this comment.

The class will start May 2, 2021, and interested participan­ts can register here.

Jolaosho is a communicat­ion and brand consultant, who prefers to be referred to as a Creative Problem Solver.

With a speciality in Strategic Thinking, Branding, Public Relations, Search Engine Optimisati­on, Media Relations, Writing and Communicat­ions Consultanc­y, she has helped organisati­ons and individual­s solvetheir­communicat­ionsand perception problems.

She has a degree in English from the University of Lagos and a MSc in Media Enterprise from the Pan Atlantic University. Since 2016, she has worked in the real estate, hospitalit­y and franchise developmen­t sectors, and she is passionate about helping businesses thrive. She is currently the managing partner of ThePush.ng.

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