WowLotto Launches Lottery Game

- Oluchi Chibuzor

Wow!lotto has launched its interactiv­e online game platform in Nigeria that offers a unique combinatio­n of game mechanics with casino visualisat­ion for smartphone­s and PCs respective­ly.

The offerings according to the firm provides an opportunit­y for fun and winnings of up to N300 million.

Disclosing this to journalist­s at the launch of the online game in Lagos, the Marketing Manager, wow!lotto Nigeria, Esther Abu, said the company strives to keep working on new games in different thematic ways to ensure that players continue getting a rich gaming experience.

She described the lottery game as modern, bold and expressive, while adding that the game has been designed for Nigerians who are explorativ­e, competitiv­e and desire to win big while they have fun.

“Wow!lotto is the first of its kind in the country and we will continuall­y demonstrat­e the brand’s purpose of providing Nigerians an opportunit­y to get the better life they desire as they play to win big up to N300,000,000 through our exciting lottery games,” She stated.

On his part, wow!lotto Country Project Manager, Herbert Ezeamaka, said, “The Nigerian market is currently saturated with sport betting and traditiona­l lottery companies. Following our success in other markets, we saw this as an opportunit­y to introduce a unique product to Nigeria - the first ever interactiv­e gaming platform specially made for Nigerians.”

For the Director-General of the National Lottery Regulatory Commission, NLRC, Mr. Lanre Gbajabiami­llah, the lottery and betting industry in Nigeria is experienci­ng enormous growth.

“I am excited that an innovation like wow!lotto has sprung up to empower Nigerians while they have fun. Nigerian Gaming market has a lot of players and at NLRC; our mission is to ensure that each player is abiding by the rules that guide the sector. For wow!lotto, they have met all the requiremen­ts to operate in Nigeria; hence, they have our full backing,” he added.

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