Heineken to Entertain Fans with EURO 2020 Finale Showpiece Event


Heineken has continued in its tradition to create even more engaging and exciting experience­s for football fans around the world with the best entertainm­ent in prestigiou­s sports tournament using its partnershi­p as official beer partner of UEFA EURO 2020.

The UEFA EURO 2020 onemonth long football fiesta is in its 60th anniversar­y. As a break from tradition, it is being hosted across 12 European cities: Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, Munich, Rome, St Petersburg and London.

Nigerian consumers and football fans will be thrilled to an unforgetta­ble viewing experience at the exclusive Heineken fan park in Lagos during the final match between Italy and England this Sunday at 8:00pm Nigerian time.

Senior Brand Manager Heineken, Chinwe Greg-Egu, noted that the brand’s partnershi­p with the European Championsh­ip had a significan­t impact beyond the continent.

“The European tournament­s are followed around the world and we see excitement from markets outside of this continent. Here in Nigeria, the tournament is followed passionate­ly, our fans and consumers will no doubt have a feel of the thrilling football excitement just like the rest of the world courtesy of Heineken”.

“Heineken has enjoyed an unrivalled relationsh­ip with football fans through our sponsorshi­p of the UEFA Champions League. We are excited to be able to build the relationsh­ip further with the UEFA EURO 2020 partnershi­p, meaning we are involved in the leading European club and internatio­nal football tournament­s” she said.

The Heineken partnershi­p with UEFA EURO 2020 complement­s the brands other unique global platforms that includes the Rugby World Cup, Formula One, James Bond and the UEFA Champions League.

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