Microsoft Pledges Cost-effective Technology for Africa

Microsoft has said it will digitalise the entire Middle-east and Africa, by offering costeffective technology solution for Small and Medium-sized Businesses (SMBs) that will make their transition seamless.

Microsoft gave the assurance during a recent webinar, where it announced its cloud-based business management solution, Dynamics 365 Business Central, which would be launched in Nigeria, Kenya Tunisia, Morocco, Algeria, and Lebanon, beginning from this month.

Highlighting the benefits of the solution, the Regional Business Applications Director for Microsoft Middle East and Africa (MEA) Emerging

Markets, Maher Al-Khaiyat, said: “Dynamics 365 Business Central helps small and medium-sized businesses (SMBs) connect their financials, sales, service, and operations to streamline business processes and improve customer interactions. Multiple, disconnected systems are now easily combined under one secure, centralised application.”

According to him, using Dynamics 365 Business Central, would help boost efficiency through automated tasks and workflows, all from within familiar office tools like Outlook, Word, and Excel. “The solution gives businesses an end-to-end view of their operations, with built-in intelligence when and where they need it,” Al-Khaiyat said.

The application is easy to tailor and extend to meet unique business or industryspecific needs. By putting flexibility at the core of the business, Dynamics 365 Business Central enables businesses to start quickly, grow at their own pace, and adapt in real time, making it the ideal solution for SMBs, Al-Khaiyat further said.