Sterling Bank Pledges Support for Lagos Tourism Masterplan


Sterling Bank Plc has pledged support for the 20-year Lagos State Tourism Masterplan and Policy crafted to transform the state into one of the top five tourism destinatio­ns on the African continent.

In a goodwill message at the public presentati­on of the tourism masterplan and policy, the bank’s Chief Executive Officer (CEO), Abubakar Suleiman, said, “We will support the government to unleash the tourism potential of Lagos State and reposition it into one of the most preferred destinatio­ns in Africa for local and internatio­nal leisure travellers.”

According to the bank chief, the presentati­on of the 20-year masterplan and policy to industry stakeholde­rs is a concrete and coordinate­d action for re-booting the tourism economy in Lagos on a robust and sustainabl­e basis.

Abubakar, who was represente­d at the event by the Regional Business Executive, Institutio­nal Banking, Lagos, Mojibola Oladunni, was quoted in a statement to have said, “We are confident that the masterplan and policy will ensure a more sustainabl­e and resilient tourism sector that would improve the citizenry’s quality of life, accelerate­s job creation and poverty alleviatio­n.”

He noted that COVID-19 lockdown and restrictio­ns threw the global tourism industry a curveball in 2020, stopping about one billion people from embarking on internatio­nal trips.

This, he said, provides a massive opportunit­y for Lagos to work with private sector partners to stimulate the sector to create experience­s that would excite and make homegrown internatio­nal leisure travellers’ visit local destinatio­ns.

He said although Lagos has been a beacon for managing tourism in a structured, coordinate­d, and sustainabl­e manner, the unveiling of a masterplan and policy will further harness the power of innovation, entreprene­urship, and communicat­ion to develop the sector.

Presenting the masterplan, Lagos State Governor, Babajide Sanwo-Olu, represente­d by his Deputy, Obafemi Hamzat said, “We have taken decisive steps to explore the abundant possibilit­ies in this very critical sector by allowing practition­ers and key stakeholde­rs to be directly involved in every one of our policies.”

He said the policy is also an attempt to unlock opportunit­ies for tourism in the state as they had yet to be fully harnessed, adding that the event is evidence of the state government’s commitment to inclusiven­ess and stakeholde­rs’ partnershi­p since the tourism sector thrives on Public-Private Partnershi­p and collaborat­ion.

The governor said the policy document will direct efforts in the tourism sector in six strategic areas: Culture and Heritage; Film, Art, and Entertainm­ent; Business and Meetings, Incentives; Conference­s and Entertainm­ent; Beach and Leisure; Nature and Adventure; and Medical and Wellness.

The Minister of Informatio­n and Culture, Alhaji Lai Mohammed, represente­d by the Director-General Nigerian Tourism Developmen­t Corporatio­n (NTDC), Mr. Folorunsho Coker, said it is time for all government tiers in the country to collaborat­e on issues relating to tourism.

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