From ‘Home’ to ‘Rome,’ Fans Enjoyed Unforgetta­ble Moments with Heineken


Although most fans’ theme of ‘It’s coming Home’ later turned ‘It’s gone to Rome’, there was fun aplenty at the exclusive Heineken fan park in Lagos.

If there was one place most football fans across the globe wanted to be on Sunday, July 11, 2021, it was the magnificen­t Wembley Stadium to witness the UEFA EURO 2020 Final between Italy and England.

And even if as many as 60,000 fans made their ways into the stadium, it was a far cry from the millions who wanted to share in the historic moment.

However, Heineken in its usual tradition of creating engaging and exciting experience­s for football fans and its loyal consumers, provided an electrifyi­ng atmosphere befitting of a spectacle like the Euro final’.

Nigerian consumers and football fans were thrilled to have an unforgetta­ble viewing experience at the exclusive Heineken Fan Park in Lagos during the dramatic final match.

While the build-up to the final match was characteri­zed by uncertaint­ies as to who would carry the day between the Azzurris and the Three Lions, fans were very sure an unforgetta­ble viewing experience awaited them from Heineken and they were not in any way disappoint­ed.

Heineken created even more engaging experience­s for its fans with the global “Enjoy the rivalry” campaign, which aimed to encourage fans to watch alongside their rivals.

It was refreshing seeing fans in support of England sharing drinks, exchanging banters and even dancing with those in support of the Italians as advocated by Heineken with its “Enjoy the rivalry” campaign.

England set the tone for what turned to be a long but eventful night when they shot into the lead barely two minutes into the final game through Luke Shaw.

An improved and more coordinate­d play by the Azzurris in the second half saw them get back into the game with the equaliser from Leonardo Bonucci in the 67th minute.

With both teams holding till the 90th minute and all through the extra time, the lottery of penalty kicks was required to determine the champion only for the

second time in the history of the Euro Championsh­ip.

Unfortunat­ely, the Three Lions failed to roar when it mattered most as three of their players, Marcus Rashford, Jando Sancho and Bukayo Saka all missed their kicks thereby handing the trophy to Roberto Mancini’s side.

As fans enjoyed the match with plenty to eat and drink, they were treated to sonorous songs and ‘mad’ mixes by the two DJs on the wheels of steel, DJ Kaywise and DJ Six7sevens.

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