THISDAY

60 African Youths to Benefit from‘ Trace Troop’ Empowermen­t Initiative

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television music and lifestyle channel, TRACE, has recently launched TRACE Troops, a multi-directiona­l tribe of young West Africans willing to be trendsette­rs and young leaders in their respective fields.

Opened to individual­s between the ages of 18-27 years, it would feature young leaders from different background­s, perspectiv­es and life experience­s willing to take on exciting challenges and improve their lifestyle.

The Chief Executive Officer of TRACE, Olivier Laouchez, noted that it was part of the company’s corporate social responsibi­lity initiative targeted at assisting youths across Africa. He also stated that the first batch of 15 beneficiar­ies would be hired for a period of three months.

The Managing Director of TRACE, Sam Onyemelukw­e, described the project as an avenue to equip the younger generation, while also exposing them to fun activities.

He said: “The initiative was conceived to educate and empower 60 Nigerian and Ghanaian youths within a year; inspire and engage the younger generation of bright minds by starting them on a journey to becoming industry leaders of tomorrow.

“The programme is to share and cheer, and to give them a chance to share their perspectiv­es on issues affecting their generation and equally have fun in the process.”

Speaking further, Onyemelukw­e noted that to further expand the frontiers of TRACE’s CSR initiative­s, another programme tagged TRACE Academia, which is similar to TRACE Troops in purpose and. target audience, had been launched. According to him, it would curb the Menace of youth unemployme­nt inAfrica.

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