Amaze Unlocks Monetisation for African Celebrities and Fans
A new social networking application Amaze, that connects talents and their fanbase is looking to take Africa by storm. The tech start-up which has secured the backing of A-list investors such as The Temple Company, I&I VC, famous record producer Don Jazzy; Bisola Aiyeola and others, unlocks new monetisation opportunities for talents across Africa.
Amaze sets new expectations for the African entertainment industry, as it pools together a vast and highly diversified pool of talents across music, sports, art, TV and radio, politics, business and religion. With the debut of Amaze, Africa is potentially looking at the largest talent base on a singular platform ever to date.
According to Ebun Feyisetan, Product Manager, Amaze, the vision is to create a platform where talents can connect personally with each of their fans and give fans unprecedented access to the talents they admire most.
“We believe that we can help eliminate the parasocial relationships that currently exist between both parties and create truly magical moments.” Feyisetan also added that Amaze breaks the barrier where celebrity endorsements are restricted to businesses with the deepest pockets. “With Amaze, we are looking to break that barrier and introduce a new pattern where MSMEs can get the ease of access to brand endorsements from high-ranking celebrities.”
Concerning the earning potential of the platform, Amaze estimates gross revenue of over N100 billion within the first 18 months of launch. With America’s “Cameo” as a solid proof-ofconcept and Amaze’s access to a vast network of African talents across key verticals, the app is positioned to scale African talents and make impossible moments possible for their loyal fanbase across the world.