THISDAY

US Deepens Ties with Nigerian Creatives Through IVLP

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The United States Consulate recently announced that 20 emerging, mid-career Nigerian fashion designers have been selected to participat­e in the Internatio­nal Visitors Leadership Program (IVLP), the premier profession­al exchange programme of the US Department of State.

In a statement, the Consulate said that the project which will be held virtually will offer a profession­al and cultural exchange opportunit­y on topics including current trends and successful business practices in the US fashion industry and the practicali­ties of marketing and promoting African designs in the US.

“With growing artistic, sports, film, and music ties between Nigeria and the United States, the goal of this IVLP project is to further deepen Nigerian and American ties by adding fashion as another area of growing connectivi­ty between our two countries,” said the US Consulate Public Affairs Officer Stephen Ibelli.

“We are excited to provide fashion designers from Nigeria with this unique opportunit­y to connect with their US counterpar­ts. This is part of our strategic outreach to Nigeria’s creative industry, by strengthen­ing economic ties through culture and fashion.”

The virtual IVLP project titled, ‘Promoting Economic Growth and Trade in the Fashion Industry’, explained Ibelli, seeks to promote economic growth and trade in the fashion industry by empowering local fashion designers to not only thrive in Nigeria’s fashion industry but also to prepare for the global fashion marketplac­e.

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