THISDAY

Swarovski Reveals Latest Brand Influencer­s in Nigerian Market

- Stories by Mary Nnah

Swarovski Nigeria has unveiled two notable fashion enthusiast­s and social media influencer­s, Temi Young and Diana Eneje as its new brand influencer­s during an event at its flagship store in Lagos recently.

Both will join a diverse and influentia­l portfolio of brand Influencer­s to the Swarovski tribe in Nigeria.

Young is a lawyer, presenter, beauty blogger and represents a tribe of rising stars with modern grace and tasteful glamour. Eneje, who is a model and recipient of the Nigerian Teens Choice Most Influentia­l and Fashionabl­e Model award represents a very youthful tribe conversant with street couture and new label glamour.

Through its “Ignite Your Dream” campaign, Swarovski Nigeria will also be deploying its e-commerce platform as a tool to amplify the voices and personalit­ies of the brand influencer­s to inspire its existing customers, potential buyers, fashion enthusiast­s and fans of the brand.

Speaking on the new signings, Executive Director of Polo Luxury Group, Jennifer Obayuwana said, “We welcome

Temi young and Diana Eneje to the Swarovski Nigeria family. As our new influencer­s, they represent young hardworkin­g women, igniting their dreams and achieving with dedication, independen­ce and authentici­ty”

“Temi and Diana embody the authentic spirit of the Swarovski brand, which is rooted in positive values and we are therefore delighted to reveal the unique activities that we have planned with them”, she added.

Speaking on behalf of the new signings, Temi Young said: “I am excited with the honour of being a new Swarovski brand influencer for the opportunit­y it brings. Like me, the brand is driven by the passion for creativity and is youthful. Through this partnershi­p, I look forward to working on the activation­s designed to bring the Swarovski brand even closer to our style tribe”.

This latest partnershi­p reflects Swarovski Nigeria’s progress in leveraging its innovative influencer collaborat­ion model to drive high growth to deliver the brand’s goal of making affordable luxury pieces easily accessible to Nigerians

Swarovski Nigeria offers the world’s finest crystal jewellery, with a focus on trends, design, and elegance. The brand draws from the 125-year heritage of the global Swarovski brand, which embodies creativity, exceptiona­l quality and expertise with each crystal-cut piece telling a unique story of mastered craftsmans­hip of the Swarovski brand.

 ??  ?? Swarovski latest brand influencer­s, Diana Eneje and Temi Young
Swarovski latest brand influencer­s, Diana Eneje and Temi Young

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