THISDAY

Top Nollywood Stars, StarTimes, Team-up on New Comedy

-

OMukakirik­a, that rowdy yet dramatic and sometimes hilarious market for used wears, will be churned into a comedy series produced by Ray and powered by aͿordable entertainm­ent platform, StarTimes.

With a prominent cast lined up for the comedy series, drawn from social media comedians and mainstream actors, the storyline is written to tickle the laughter sensory of viewers while passing a moral message.

The cast, in their glamour, gathered at the unveiling on Wednesday in Lagos in an event organised by StarTimes. They include Iyabo Ojo, Mr Macaroni, Zicsaloma, Muka Ray, Jide Kosoko, Olaiya Igwe, Yinka Quadri, Binta Ayo-Mogaji, Toyin Abraham, Toro Aramide, Yvonne Jegede, Jide ‘Jblaze’ Oyegbile and Kitan Bukola, among others.

Also in attendance were the CEO of StarTimes Nigeria, Alex Jian; Content Director, Viki Liu; COO, Tunde Aina; and ED of OMD, Yinka Adebayo, and representa­tives of major Nigerian brands.

The new comedy series will debut soon on ST Nollywood Plus, ST Yoruba, PBO and Wakaati TV, all channels exclusive to StarTimes.

Recently, the pay-TV provider partnered with Femi Adebayo, the producer of ‘Ile Alayo’, to adapt his blockbuste­r movie into a comedy series.

Speaking at the event, the project coordinato­r for Okirika and Nollywood actress Iyabo Ojo said, “even though we are going to be entertaini­ng you, taking out the stress, making you laugh and catching fun, Okirika will

also be educative.”

The series will also feature Real Warri Pikin, Mercy Eke, Ini Edo, Korede Bello, Woli Agba, Broda Shaggi, Precillia Ojo and many more.

“With Okirika series, StarTimes is demonstrat­ing its commitment to satisfying the growing demands of viewers for local content. I was attracted to the Okirika story the Àrst time I read the pitch. People have every reason why they buy luxurious stuͿ but might have all kinds of reasons why they choose to buy Okirika. The story about Okirika is very interestin­g and it’s what everyone should look out for,” Viki Liu, Content Director, StarTimes Nigeria said.

Alex Jian, CEO, StarTimes Nigeria, promises more investment in Nollywood. “In July, I promised that Ile Alayo is just our Àrst step, and StarTimes is going to invest more in local content. Today, we are reuniting for our second project this year. We are still on the journey, welcoming new partnershi­ps, investing in fresh ideas, providing a stage for young talents.

“NTA-StarTimes is the TV platform with the widest signal coverage in this country. In Nigeria, we have 67 stations located in 36 states, covering over 90% of Nigeria land and population. In many remote areas where signals of other platforms are hardly accessible,

people could still watch StarTimes.

“Therefore, we always feel the responsibi­lity on our shoulders, which fuels the original motivation behind all our eͿorts: to ensure that StarTimes is bringing the best home entertainm­ent to the vast majority of Nigerian audience, and at the same time, to create maximum value for the industry, business partners and clients.

“And StarTimes is an open platform. It’s not only ours but also yours. So long as your passion is in line with our mission, StarTimes could be your own platform to try out all kinds of crazy ideas. Together, we could achieve more, achieve higher,” Alex said.

 ?? ?? L-R: Content Director, StarTimes, Viki Liu; CEO StarTimes, Alex Jian; Actress, Iyabo Ojo and Actor, Muka Ray at the unveiling of Okirika on Wednesday in Lagos.
L-R: Content Director, StarTimes, Viki Liu; CEO StarTimes, Alex Jian; Actress, Iyabo Ojo and Actor, Muka Ray at the unveiling of Okirika on Wednesday in Lagos.

Newspapers in English

Newspapers from Nigeria