IWC SCHAFFHAUSEN BERTHS IN NIGERIA
Nigeria’s foremost retailer of luxury goods, Polo Limited, is taking class and status to new heights with the introduction of IWCSchaffhausen,thefamedmakersofSwissluxurytimepieces, into the Nigerian market.
Poloisbringingthehighlycovetedbrandclosertoitsdiscerning clientsaswellasnewcomersasastrategicmovethatwillnotonly satisfy but supersede the growing appeal for elegant timepieces among watch enthusiasts in Nigeria.
Standing tall as one of the world’s most revered watch brands, IWCisoneoftheveryfewwatchmanufacturerstohavemastered and offer almost all complications in the watch industry that including chronographs, perpetual calendars, minute repeaters, and tourbillons, as well as some unique offerings like a digital perpetual calendar with a flyback chronograph.
ExecutiveDirectorofPoloLimited,JenniferObayuwanacommended IWC for its progressive outlook, which has allowed the brand continually re-invent watch movements to create simply stunning ladies’ watches.
She said, “Although not known by many, IWC has created ladies’ watch models regularly since the late 1870s, one of which is a personal favourite of mine, the Da Vinci Lady Chronograph.
“The IWC brand promises durability, reliability, and value for moneybecauseitwillappreciateovertime.Thedualtimefeature is beloved among travelers because it allows them to tell the time in another time zone.”
Speakingfurthertoitswealthofexperienceininnovativetechnology,Ms.Obayuwanasaid,“IWCusesbronzeforthemanufactureof itsproducts.Forusinthewatch-makingbusiness,thisisinnovation because bronze is a material scarcely used by watchmakers.
“The brand is also dynamic in its ability to cater to its fans in aviationwithtrulysporty,active,andfast-movinglifestyleswhile serving a distinctly conservative demographic as well.”
ThestrategicpartnershipbetweenPoloandIWCisexpectedto consolidatetheloyaltyenjoyedbytheSwissluxurywatchbrand, while also welcoming a new crop of watch lovers into its fold. With IWC’s entry into the Nigerian market, timepiece collectors are granted easy access to the 154-year legacy of watch-making innovation that includes products such as the Portugieser, the Pilot Watch, and the Da Vinci.