THISDAY

How Amstel Malta, Zagg Added Glamour to Ninth AMVCAs

- Raheem Akingbolu

Two Nigerian Breweries brands; Amstel Malta and Zagg have made fresh bold steps with the sponsorshi­p of the Ninth Edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), the management of the company has stated.

According to a statement by the breweries giant, the premium malt drink, Amstel Malta, and Zagg, a blend of Energy and Malt flavour, joined forces to add glitz and glamour to the entertainm­ent platform to give Nigerians unbridled satisfacti­on.

According to the statement issued by the company, “This dynamic collaborat­ion marks an exhilarati­ng milestone in both brands’ relentless commitment to fueling the African entertainm­ent industry with unmatched excitement,” the statement stated. The AMVCAs, Africa’s pinnacle celebratio­n of cinematic brilliance, are set to embark on a journey of unrivaled splendor and recognitio­n of exceptiona­l talent. With Amstel Malta and ZaggEnergy+Malt as official sponsors, the Ninth Edition would remain an unforgetta­ble extravagan­za that will leave audiences spellbound and craving for more.”

Marketing Director, Nigerian

Breweries Plc, Emmanuel Oriakhi disclosed that Amstel Malta and Zagg Energy +Malt were not just sponsors but catalysts that ignited a passion for creativity that transcende­d boundaries and elevated African cinema to unpreceden­ted levels.

“The African creative industry has experience­d tremendous growth in the past decade. However, the industry’s intense saturation has made it difficult for creatives who haven’t found their way to the spotlight to have their art appreciate­d. Therefore, at this year’s Awards, Amstel Malta— is saying, “It is time for the spotlight.” Oriakhi stated.

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