THISDAY

Firm Launches Platform to Link Farmers with Consumers

- Kemi Olaitan ÓØ ÌËÎËØ

Towards connecting prospectiv­e farm produce buyers directly with farmers both locally and internatio­nally, a firm, Ultiads Resources, has launched a platform farmlinkup.com, in Ibadan.

The Chief Operating Officer of the company, Mr. Omoyele Omonira, while speaking during the launching, said the platform was created as a hub or marketplac­e for farmers where they can link up or project their farm produce or services to the world, stating that it is an avenue to bring farmers and consumers within the country and beyond together.

While urging farmers to make use of the platform to project their products so that consumers can have access to fresh and nutritious farm produce, he said the firm is operating the platform to impute the agricultur­al sector into the digital system.

Omonira maintained that with the platform it will help in reducing the rate at which farmers are kidnapped in their farms, accidents on the road and the risk of logistic expenses of shipping from one place to another, noting that the platform is African online place for farmers and consumers.

According to him, “We are revolution­ising the agricultur­al system whereby a farmer can take pictures of his farm produce and upload, put his phone number and address and anybody in need of the product will call such a farmer for it to be delivered.

“Where we are going in this country everything is been digitalize­d and what we are trying to do with the platform is to imput the agricultur­al sector into the digital system so as to reduce the rate at which people are being kidnapped in their farms, accidents on the road, as well as the risk of logistic expenses of shipping from one place to another. Whether the farmers likes it or not they are coming online, they are coming into the internet and if they refuse, their children will do that for them.”

Newspapers in English

Newspapers from Nigeria