THISDAY

Riquesa Africa Appoints Oluwatona Head of Business

- Raheem Akingbolu

Riquesa Africa has announced the appointmen­t of Olatunde Oluwatona as its new Head of Business and CEO.

In its bid to strengthen its impact within the continent’s marketing communicat­ions industry, Riquesa Africa seeks to harness Olatunde’s decade-rich experience in integrated marketing communicat­ions, spanning client/brand management and digital marketing.

The co-founder and Group Managing Director of X-Holdings, Adim Isiakpona, also stated: “Across the diverse agencies at X-Holdings, I believe that having the right set of people like Olatunde Oluwatona to transform the industry is key. His experience across different industries from telco’s to FMCGs, banking and entertainm­ent will undoubtedl­y bring to life Riquesa’s ideas and ensure targets are met.”

“As the new Head of Business, we are confident that Olatunde’s decade of experience within the integrated marketing communicat­ions industry will translate to devising groundbrea­king business strategies to ensure Riquesa’s rise to a global marketing communicat­ions agency”, Isiakpona reiterated.

Speaking of the appointmen­t, Co-founder and Group COO of

X-holdings, Ayodeji Razaq, said: “Olatunde’s passion for redefining the marketing communicat­ions industry is one we all at Riquesa Africa share. Olatunde’s influence, expertise and personal values of considerat­ion and honesty make him a top pick for this role. With his successes in such conglomera­tes as Nigerian Breweries, NNPC, Huawei, and MultiChoic­e, we are elated to have such a visionary leader at the helm of affairs.”

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