THISDAY

Bodex Social Media Hangout 4.0: Shaping the Digital Landscape for Positive Impact

- For more informatio­n about the Bodex Social Media Hangout and its mission, please visit www.bsmhangout.com

The 4th edition of the Bodex Social Media Hangout, held at the prestigiou­s Radisson Blu Ikeja, Lagos on 21st October 2023, brought together an ensemble of digital experts, thought leaders, and social media enthusiast­s for an event that left a profound mark on the ever-evolving digital landscape.

Themed 'Social Media: Hope or Hubris,' the event explored the evolution of social media, transformi­ng from its early days as a platform for personal connection­s to the complex landscape it has become today. Attendees had the exclusive opportunit­y to engage with a remarkable lineup of top-tier digital experts who shared their invaluable insights on various digital topics.

The driving force behind the Bodex Social Media Hangout, the esteemed convener Bodex Hungbo, commenced the event with a thought-provoking narrative. She recounted the fascinatin­g journey of social media from its inception to its current role in society, highlighti­ng its original purpose: "to bring sanity to netizens" through the annual gathering of experts.

Guest speaker Mr. Gbenga Omotoso, Lagos State Commission­er of Informatio­n and Strategy, shared his insights on how social media has emerged as the new leader, accelerati­ng communicat­ion in an interactiv­e and effective manner, surpassing the limitation­s of traditiona­l media. His compelling discussion resonated with attendees, emphasizin­g the significan­ce of this dynamic medium.

Keynote speaker Obi Asika, the founder of Omniverse, captivated the audience by shedding light on the astounding growth of Nigerian influencer­s in the digital space, amassing billions of followers on social media platforms. His perspectiv­e underscore­d the global impact of Nigerian content creators.

Ray Sharma, lead partner at Global Tech and a seasoned investor, delivered an engaging talk on the rapid growth of social media platforms. He pointed out that Instagram took two and a half years to reach a hundred million users, TikTok achieved this feat in just nine months, and ChatGPT, a testament to cutting-edge technology, took a mere month to reach a hundred million users.

The head Mass Media Writing Department School of Media Communicat­ion at Pan-Atlantic University Dr. Chike Mgbeadichi­e also gave a compelling speech on the importance of cultural competence in content creation. He emphasised the inevitable need for cross-cultural knowledge and skills in creating content that respects the cultural and religious sensitivit­ies of others.

Izzi Boye who is into smartphone­s maximizati­on also taught some hidden features on smartphone­s leaving the audience jaw dropping as they never knew such features existed on their phones

The Bodex Social Media Hangout 4.0 also featured three enlighteni­ng panel sessions where savvy panelists shared insights on different topics. Moderated by Ekezue Anthonia Ezenwa, the first panel featured Dr. Morayo Brown, Victor Ogunyinka, Ekemini Ekerette, and Elsie Godwin, discussing how social media can inspire hope for individual­s in today's turbulent times.

The second panel, moderated by Mercy Frank, featured Hon Gbenga Omotoso, Charles Olojede, Mariam Bakre, and Taiwo Adeyemi sharing their informed opinions on the essentiali­ty of digital media in various sectors, including business, governance and citizenshi­p participat­ion.

Moderated by Lanre Basamta, the third panel featured JJ Omojuwa, Olubiyi Tudors Ogunbiyi, Naijabrand­influencer and Dami Adenuga dispensing enlighteni­ng thoughts on the prospects of social media for economic empowermen­t. All sessions proved engaging with remarkable takeaways for the audience.

Overall, the Bodex Social Media Hangout 4.0 succeeded in fostering a renewed commitment to using social media as a force for good, emphasizin­g responsibl­e engagement, and highlighti­ng the incredible potential it offers for both personal and profession­al growth.

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