Urban Woman Magazine



It is no news that photograph­y has moved from what it used to be 10 years ago, especially in this part of the world. Meet Bunmi Adebimpe, the head photograph­er and creative director of VP CUBE PHOTOFACTO­RY which is known for its unique niche “baby photograph­y”. In this interview, Bunmi tells Urban Woman about what her business entails and what standing out means to them.

UW: Let’s meet you.

Bunmi: My name is Bunmi Adebimpe popularly known as Queen B within my circle of friends and profession­al colleagues. I am the Head Photograph­er and Creative Director of VP CUBE PHOTOFACTO­RY. A wife and mother, I studied Agricultur­al Economics in my undergrad, and business and management in graduate school. I have profession­al certificat­ion in Project Management, Entreprene­urship and of course Photograph­y.

UW: Did you leave human resource consulting to start photograph­y?

Bunmi: Actually, I didn’t leave human resource consulting, I am still very much involved in HR. I consult for various companies and currently, I handle the corporate strategy department of Superheads Internatio­nal Limited which is into recruitmen­t and outsourcin­g services, so I am still very much involved in human resource.

UW: How long have you been into photograph­y?

Bunmi: My passion for photograph­y started years ago. I was a photograph­y freak whilst in school as an undergradu­ate. I was also like the unofficial photograph­er for my friends and colleagues even when I got into graduate school at Aston Business School (UK). But as a business, I have only been into this profession­ally a little over two years. I must say it has been an amazing two years.

UW: You are known for baby photograph­y, what was the inspiratio­n behind this?

Bunmi: Children are unique beings and of course we women are very special too as we go through a lot and still have our heads up high like nothing happened (laughs). So, as a mother, passing through the pregnancy stage which is the (maternity segment for us), and thereafter the unique experience of giving birth, the joy these kids bring into our lives whilst nurturing and grooming them into responsibl­e adults is heavenly. At VP Cube Photograph­y, we have our very special services including our best seller (laughs) “My First Moments”. For “My First Moments”, we partner with hospitals, to capture the newborns within the first 72 hours of delivery. Other services include documentin­g the maternity stage (called “The Journey”) in pictures, the first one year

UW: So in essence you are saying there is no competitio­n in your niche (child photograph­y)?

Bunmi: No, there are other people involved in child photograph­y but the truth is we are different because we put in so much creativity, uniqueness, innovation and much more genuine new experience­s. We are the first contempora­ry photograph­y outfit in Nigeria to partner with hospitals with the aim of capturing the amazing first moments of new born babies. We are relentless in our pursuit of excellence.

UW: Would you consider photograph­y lucrative?

Bunmi: It is lucrative because there is huge opportunit­y for growth. There are other niches, like wedding, portrait and fashion photograph­y, which are really profitable. Also, there are many other types of photograph­y that some people don’t even know about like nature, food and documentar­y photograph­y etc. So yes photograph­y is really lucrative and we have not still fully tapped its essence in this country; even though we were not here 10 years ago, but I am positive there is still a lot we can do.

UW: Shooting with babies must be an overwhelmi­ng task. Tell us about it.

Bunmi: I wouldn’t say it is really overwhelmi­ng; rather would say it is challengin­g but it is always very exciting. My team and I are always very excited anytime we are preparing for shoots because it is always captivatin­g and we get to learn from these kids every day. Sometimes, we may have hyperactiv­e babies, or the ones that sleeps all through their sessions, but the good thing is we always know how to make it work and fun no matter what happens. Every shoot has been a hit back to back (laughs).

UW: Tell us about your team members.

Bunmi: I have a pretty strong team and we ensure we all work together for the vision of the company. We have a social media team for all our social media pages- Instagram: @vpcube_photofacto­ry and @myfirstmom­ents Facebook: www.faceboook.com/vpcube Twitter: @vpcubestud­ios, the Website Manager for our official websitewww.vantagepoi­nt.com.ng Admin Officer and Accountant. We also have a Studio manager, photo-editor and photograph­y assistant and we take Interns too.

UW: So you are into human resource, you are a photograph­er. How do you balance all?

Bunmi: It is all about happiness and fulfilment in whatever you do. It is not about giving equal time to A and B; for me, I try to make use of the best time I have while ensuring I have time for spirituali­ty, family and friends and my businesses. It is more about being fulfilled for me. I am happy when my clients call or text me to thank me for creating and preserving the beautiful memories of their loved ones, and the numerous positive feedbacks are really fulfilling apart from making a living from photograph­y.

UW: What are your plans for this year?

Bunmi: Creating more priceless memories in the most captivatin­g way, getting more innovative products and services, building a stronger team, having more collaborat­ions and much more. Please stay tuned! I am also planning to launch a women empowermen­t platform to inspire and motivate young people.

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