FORE­WORD

Norway-Asia Business Review - - Contents -

NBAS Pres­i­dent Hilde M. Naf­s­tad wel­comes read­ers to the Nor­way-Asia Busi­ness Sum­mit 2016 in Sin­ga­pore

Dear read­ers, as the pres­i­dent of the Nor­we­gian Busi­ness As­so­ci­a­tion Sin­ga­pore (NBAS), I am very happy for the op­por­tu­nity to write in this first is­sue of the all-Asian Nor­way-Asia Busi­ness Re­view. Let me first ex­tend my sin­cere thanks to Axel Blom who with his seem­ingly in­fi­nite en­ergy has made this ex­cel­lent ini­tia­tive a re­al­ity. It is ob­vi­ous that a joint ef­fort from the many Nor­we­gian com­mu­ni­ties will make a much stronger im­pact in the vast Asian mar­kets than ev­ery­one go­ing it alone. We have de­vel­oped sev­eral pan-Asian ini­tia­tives over the years, such as the ex­cel­lent Nor­we­gian Seafood Din­ner that takes place in many Asian cap­i­tals, pro­vid­ing us all with a great and unique event where Nor­we­gian busi­nesses can con­nect with cus­tomers and other stake­hold­ers across Asia.

Such joint lift­ing is also what the Nor­way-Asia Busi­ness Sum­mit is about. The var­i­ous Nor­we­gian Busi­ness As­so­ci­a­tions and Cham­bers of Com­merce in Asia take turns host­ing this yearly event, and this year Sin­ga­pore has been cho­sen as the host coun­try. Plan­ning this event has been at the top of the agenda for NBAS for al­most a year now. I feel many things have gone our way – from se­cur­ing the beau­ti­ful, his­toric Fuller­ton ho­tel as a venue, to get­ting a great va­ri­ety of knowl­edge­able and im­por­tant speak­ers to com­mit. Our speaker list in­cludes Nor­way’s Prime Min­is­ter Erna Sol­berg, Sin­ga­pore’s Min­is­ter of Trade and In­dus­try Lim Hng Kiang, and In­done­sia’s Min­is­ter of En­ergy Sudirman Said.

We also have a long list of ex­ec­u­tives, or­gan­i­sa­tional lead­ers, and rep­re­sen­ta­tives from academia who I be­lieve will pro­vide deep in­sights and in­ter­est­ing dis­cus­sions around our cho­sen top­ics: the mar­itime, off­shore and en­ergy sec­tors, and what it takes to suc­ceed in Asia. These themes may be more im­por­tant than ever in the cur­rent busi­ness en­vi­ron­ment, where we see most mar­kets are rather de­pressed and many busi­nesses are strug­gling. But as I see it, this is the time when we not only need to trim our or­gan­i­sa­tions in terms of cost-cutting and im­proved ef­fi­ciency, but also build our strength for the fu­ture so we can take out the max­i­mum po­ten­tial of stronger mar­kets when they re­turn. Cru­cial to these ef­forts is net­work-build­ing and strength­en­ing our knowl­edge of our busi­ness en­vi­ron­ments.

My sin­cere be­lief is the sum­mit will pro­vide all par­tic­i­pants with valu­able take-aways – in terms of new in­sights on Asian busi­ness, mar­kets and po­lit­i­cal de­vel­op­ments, as well as new or for­ti­fied con­nec­tions. I wish all read­ers a very warm wel­come to Sin­ga­pore 12-14 April!

Hilde Merete Naf­s­tad

Pres­i­dent Nor­we­gian Busi­ness As­so­ci­a­tion (Sin­ga­pore)

PHOTO: NOR­WE­GIAN BUSI­NESS AS­SO­CI­A­TION (SIN­GA­PORE)

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