Norway-Asia Business Review - - Special Review - ERIC BAKER

Inthis is­sue we look for­ward to the Nor­way-Asia Busi­ness Sum­mit, the coun­try’s largest an­nual event to gather busi­ness lead­ers, gov­ern­ment of­fi­cials, academia and me­dia for a dis­cus­sion on how Nor­way can af­fect and will be in­flu­enced by the world’s big­gest con­ti­nent.

This will be my third sum­mit and I’m most look­ing for­ward to the ex­change of ideas at the sum­mit. Even though I’m not Nor­we­gian, my big­gest take­away from pre­vi­ous sum­mits is how all three groups of par­tic­i­pants earnestly con­sider plans of ac­tion based on the pre­sen­ta­tions. It takes a lot of courage and money to in­vest in a dif­fer­ent di­rec­tion than an in­dus­try has tra­di­tion­ally fol­lowed. But if my sev­eral years of cov­er­ing Nor­we­gian busi­nesses has taught me any­thing, it is that the coun­try is at its best when in­vest­ing in ed­u­ca­tion, skills and in­no­va­tion. In­deed, it is ex­pected in Nor­way.

The top­ics this year are mar­itime, off­shore and en­ergy, and they couldn’t be more ap­pro­pri­ate given eco­nomic in­di­ca­tors.

While there will al­ways be de­mand for en­ergy of some sort, a few an­a­lysts were rub­bing their brow in worry over sea changes in ship­ping and the oil and gas in­dus­tries. Yet here come the cheer­ful Nor­we­gians, un­afraid of change and even wel­com­ing it as a path to­ward more sus­tain­able busi­ness.

Sin­ga­pore has the largest num­ber of Nor­we­gian en­ter­prises in Asia, so the sum­mit rep­re­sents a mag­nif­i­cent op­por­tu­nity to ex­pand your net­work of con­tacts as healthy at­ten­dance is ex­pected.

The ros­ter of speak­ers at this edi­tion of the sum­mit is power-packed, as each year the host coun­try’s com­mit­tee en­deav­ours to outdo the pre­vi­ous sum­mit. Par­tic­i­pants can ex­pect to come away from the sum­mit mo­ti­vated, per­haps en­light­ened and hope­fully equipped with lots of new con­tacts to fa­cil­i­tate your work.

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