A SENSORY JOURNEY

Experiences and elements that make moments extraordinary are increasingly included on the agenda of many individuals, especially the affluent millennials. Material possessions may not lose its charm among these clienteles but the demand for experiences has seen a steady rise. Travel remains one of the most soughtafter experiences. Dining is yet another experience that features prominently on the must-do lists of many. For those looking for a sensory experience, London’s Sheraton Grand London Park Lane has the perfect offering that appeals all the five senses.

The Art Deco hotel in Mayfair has launched an experience that is nothing like the ordinary, with London’s first-ever Five Senses Suite. Working with a Behavioural Scientist and Psychologist, the renowned landmark has introduced an array of items and experiences in its Grand Suite, which have been found to be conducive to a happy state, marked by an increased release of endorphins. The Five Senses Suite is the perfect escape for GCC travelers this summer.

The three-layered research (questionnaire, facial coding and heart rate monitoring) revealed the soothing sound of Jazz made 3 out of 4 respondents feel happy and positive, whilst soft, fluffy towels ignited feelings of contentment in an impressive 98% of respondents. Other findings showed that the colour green was one of the most smile-inducing sights, with an image of flowers making almost three quarters of people (72%) report feeling content. Bubbles and fresh fruit encouraged the highest release of endorphins during a taste test, and when it comes to smell, the fresh scent

Sheraton Grand London Park Lane has unveiled the first Five Senses Suite which has been created to appeal to sight, sound, smell, taste and touch, to encourage the release of “happy hormones” in its guests. Here is what to expect at London’s renowned landmark

of the ocean came out top with 79% of respondents reporting feeling uplifted. Lavender was a close second of the scents, producing 1.3 smiles per person on average.

In response to the findings, the luxurious Grand Suite overlooking leafy Green Park at the Sheraton Grand London Park Lane will become London’s only Five Senses Suite, offering guests a memorable multi-sensory hotel experience. A dedicated Five Senses Concierge will greet guests on arrival, offering a choice of the finest quality towels from the limited-edition bath linen menu. Guests will also choose their favoured smile inducing aroma, lavender or sea salt, which will be infused in diffusers and bath salts. A glass of their preferred fizz and the uplifting British Jazz played through the vintage record player will ease guests through the tough decisions.

Guests will also receive a specially curated ‘Extra Dose of Happiness Menu,’ offering experiences such as an in-suite ‘Happy Hour’ complete with bubbles cocktails served by a private mixologist, a packing and unpacking service and a personal bath butler to provide the ultimate in pampered relaxation.

Justin Pinchbeck, General Manager says: “Sheraton Grand London Park Lane has gone above and beyond for its guests for 90 years and with the creation of London’s Five Senses Suite, we are now offering our guests an even more memorable experience. This new offering absolutely elevates our five-star service to the next level and encourages guests to make the most out of their stay with us with an added guaranteed boost of contentment.”

The Five Senses Suite Package includes the following:

‘Extra Dose of Happiness Menu’

A beauty experience at local Mayfair salon Nails & Brows

A packing and unpacking service

A bath butler to prepare guests’ bath with scented oils to be ready as they walk through the doors

A private mixologist for an in-suite ‘happy hour’

Items and Experiences

Sound: Jazz: A record player with British Jazz vinyls

Touch: Soft Items: Luxury towel menu with a choice of three of the softest, fluffiest towels available and a 100% silk eye mask

Sight: Favourite colour of flowers on arrival, magnificent view over Green Park and a tropical printed throw

Scent: Diffusers and bath salts infused with the scents of lavender and the sea

Taste: A seasonal basket of fresh fruit and a bottle of their choice of bubbles or fresh fruit juices

The Five Senses Suite Package at London’s Five Senses Suite is priced from £1,570 per night. For more details visit sheratonparklane.com.