Bank Muscat becomes the first bank in Oman to launch customer service on WhatsApp
Bank Muscat, the flagship financial services provider in the Sultanate, in step with its vision ‘To serve you better, everyday’ and commitment to customer service excellence has announced the launch of a new mode of contact for all its customers through WhatsApp.
As the leading bank in the Sultanate, Bank Muscat is committed to forging ever stronger partnerships with its customers as it improves customer experience by offering banking and lifestyle solutions adapted in tune with the changing customer needs and use of technology for efficient and seamless experience. This is the first time that a bank is offering customer service in the Sultanate through WhatsApp.
To begin using the service, customers need to save the bank’s contact centre number 24795555 in their contacts list. The number will then automatically appear within WhatsApp as the verified official account of Bank Muscat. The green badge that comes alongside the bank’s name confirms the authenticity of the account. The service is available 7 days a week from 8am to 10:30pm and will facilitate answers to customers’ queries regarding different products and services. It can also be used by customers to share feedback and suggestions. Through this unique service, customers will be able to directly contact the bank’s customer service team, and can even use it to report fraud attempts.
Bank Muscat has been at the forefront of customer service excellence and strives to continually deliver high quality customer service. The bank deems service excellence aligned with world class products and services as the key to achieving customer satisfaction and surpassing customer expectations. All Bank Muscat products and services have evolved over the years in line with specific requirements by its customers, fulfilling their financial dreams and aspirations. Earlier in 2016, the bank was the first in Oman to launch customer service through a dedicated interactive Twitter account @bankmuscatcare.
Amjad Iqbal Al Lawati, AGM Cards & eBanking, Bank Muscat, said: “Through the new innovative WhatsApp customer care channel, the bank once again strives to ensure that it is always available to listen and more importantly respond to customer requirements in a proactive way. Through WhatsApp, customers have one more channel of communication with the bank, to understand its systems in order to facilitate smooth transactions.” At the same time, Bank Muscat requests all customers to act responsibly and be vigilant against attempts by criminals to defraud them. The bank reminds all its customers that it does not initiate any call or contact customers to ask for confidential information such as their account number, debit card number, ATM PIN, Credit Card CVV, OTP number etc. Bank Muscat requests its customers not to share their personal details to anyone who contacts them for the same and to report all such attempts to the Bank’s customer service.
For Bank Muscat, distinguished customer service has always been and remains paramount. The commitment to customers is the key to achieving strategic objectives, thereby establishing sustainable, long-term business relationships in communities where the bank operates. With the widest reach and the largest network of branches spread across the Sultanate, Bank Muscat meets the expectations of customers at the grassroots level. The sophisticated banking experience stems from the right mix of traditional and electronic channels.
Bank Muscat enjoys an edge in hi-tech products, notably electronic payment and web-based services in tune with the banking requirements of a young, tech-savvy generation. The expanding branch network and alternative digital channels reflect the commitment to remain as the bank of first choice in all parts of the country, offering utmost banking convenience to its customers.