QUALITY MATTERS
EINT AUTOMOTIVE LAUNCHES BHARAT PETROLEUM CORPORATION LIMITED’S MAK LUBRICANTS IN OMAN. BPCL CONSIDERING PLANS TO SET UP FACILITY. OOMMEN JOHN P REPORTS
Eint Automotive LLC, a division of W J Towell Group that specialises in Lubes and Batteries, has entered into a partnership with Bharat Petroleum Corporation Ltd (BPCL), India’s ‘best performing’ Maharatna Public Sector Undertaking and a Fortune 500 company, to launch the complete range of premium MAK Lubricants.
Along with a host of dignitaries, present at the well-attended launch ceremony was the Chief Guest, K. Padmakar, Director (HR), Bharat Petroleum Corporation Ltd. HE Munu Mahawar, India’s Ambassador to the Sultanate and V Anand, Executive Director (Lubes), Bharat Petroleum Corporation Ltd, attended the launch of MAK Lubricants.
Murtadha Ahmed Sultan, Chairman, Towell Auto Group, commented,
“It is a momentous occasion for us to partner with Bharat Petroleum Corporation Limited, a leading fully integrated Oil and Gas company in India with its own refineries and R&D centre. As part of our commitment to provide customers with the best global brands, we are happy to bring superior quality MAK Lubricants to Oman.” He added, “Oman has always had positive trade relations with India. Our association will strengthen this relationship even further.”
Outlining the company’s mission, K. Padmakar, Director (HR), Bharat Petroleum Corporation Ltd. said, “We are happy to partner with Eint Automotive of the trusted WJ Towell Group and bring MAK Lubricants, which has recently been voted as India’s most trusted brand, to Oman. Apart from India, MAK has established global presence in 12 countries and has ambitious plans to have footprints in many more countries. Customers will now have high quality industrial lubricants and greases that are environmentfriendly and technologically superior in quality. The production of Group II plus base oil – ‘MAK Base’ in our own refineries has helped us gain the upper hand as far as quality of industrial lubricants is concerned.”
Padmakar said, “We have more than 350 grades of MAK Lubricants. We intend to introduce various grades of MAK lubricants in Oman in the near future. MAK Lubricants has already been launched in UAE and it’s a natural extension to introduce it in Oman as well. Our plan is not just confined to the Middle East, but are looking forward to move into African countries.
Going forward, “We are looking at various prospects including blending the product in Oman. We are also considering setting up a facility. Let us see how things pan out.”
Riyadh Ali Sultan, General Manager, EINT Automotive said Eint Automotive’s partnership agreement is to bring BPCL’s MAK Lubricants to Oman. “We are proud to have this brand in Oman. It’s a premium
brand, which has a significant market share and will be a value addition to Oman market. We want to give more choices to customers.” Initially, industrial lubricants will be introduced followed by other offerings across diverse sectors.
The MAK Lubricants range includes Industrial oils such as Hydraulic Oils, Cutting Oils, Turbine Oils, Compressor Oils; Automotive and Industrial Greases; Speciality Oils like Brake Fluids, Coolants, White Oils and Transformer Oils, in addition to Engine Oils for 2/4 stroke two-wheelers, for passenger cars and commercial vehicles.
As one of the leading manufacturers of off-highway lubricants, the range of MAK Lubricants are ideal for plant and construction equipment such as earthmoving equipment, excavators, dumpers and cranes. It is also suitable for hydraulic applications operating under high speeds, load and temperatures such as Power Transmission Systems and High Pressure Systems. Indeed, “MAK makes it possible.” Bharat Petroleum Corporation
Ltd is known for its journey from being an Oil and Gas Company in India to a Fortune 500 oil refining, exploration and marketing conglomerate. Headquartered in Mumbai, the Government of India-controlled BPCL is the second largest oil marketing company in India.
In Oman, Eint Automotive is known for bringing some of the best global brands of Original Equipment Manufacturers which include SF Sonic and Ignus Batteries, Ecco
Safety Alarms, among others. All the products are sourced from highly reputed global manufacturers to suit the requirements of quality conscious customers in the Sultanate at a reasonable price while providing superlative value. Eint Automotive has established a strong presence with operations in Muscat, Barka, Sohar, Nizwa, Ibri, Sur, Bu Ali, Ibra, Sinaw and Salalah and stock holding at four locations.