A SEN­SORY JOUR­NEY

Dossier - - CONTENTS -

Ex­pe­ri­ences and el­e­ments that make mo­ments ex­traor­di­nary are in­creas­ingly in­cluded on the agenda of many in­di­vid­u­als, es­pe­cially the af­flu­ent mil­len­ni­als. Ma­te­rial pos­ses­sions may not lose its charm among these clien­te­les but the de­mand for ex­pe­ri­ences has seen a steady rise. Travel re­mains one of the most soughtafter ex­pe­ri­ences. Din­ing is yet an­other ex­pe­ri­ence that fea­tures promi­nently on the must-do lists of many. For those look­ing for a sen­sory ex­pe­ri­ence, Lon­don’s Sher­a­ton Grand Lon­don Park Lane has the per­fect of­fer­ing that ap­peals all the five senses.

The Art Deco ho­tel in May­fair has launched an ex­pe­ri­ence that is noth­ing like the or­di­nary, with Lon­don’s first-ever Five Senses Suite. Work­ing with a Be­havioural Sci­en­tist and Psy­chol­o­gist, the renowned land­mark has in­tro­duced an ar­ray of items and ex­pe­ri­ences in its Grand Suite, which have been found to be con­ducive to a happy state, marked by an in­creased re­lease of en­dor­phins. The Five Senses Suite is the per­fect es­cape for GCC trav­el­ers this sum­mer.

The three-lay­ered re­search (ques­tion­naire, fa­cial cod­ing and heart rate mon­i­tor­ing) re­vealed the sooth­ing sound of Jazz made 3 out of 4 re­spon­dents feel happy and pos­i­tive, whilst soft, fluffy tow­els ig­nited feel­ings of con­tent­ment in an im­pres­sive 98% of re­spon­dents. Other find­ings showed that the colour green was one of the most smile-in­duc­ing sights, with an im­age of flow­ers mak­ing al­most three quar­ters of peo­ple (72%) re­port feel­ing con­tent. Bub­bles and fresh fruit en­cour­aged the high­est re­lease of en­dor­phins dur­ing a taste test, and when it comes to smell, the fresh scent

Sher­a­ton Grand Lon­don Park Lane has un­veiled the first Five Senses Suite which has been cre­ated to ap­peal to sight, sound, smell, taste and touch, to en­cour­age the re­lease of “happy hor­mones” in its guests. Here is what to ex­pect at Lon­don’s renowned land­mark

of the ocean came out top with 79% of re­spon­dents re­port­ing feel­ing up­lifted. Laven­der was a close sec­ond of the scents, pro­duc­ing 1.3 smiles per per­son on av­er­age.

In re­sponse to the find­ings, the lux­u­ri­ous Grand Suite over­look­ing leafy Green Park at the Sher­a­ton Grand Lon­don Park Lane will be­come Lon­don’s only Five Senses Suite, of­fer­ing guests a mem­o­rable multi-sen­sory ho­tel ex­pe­ri­ence. A ded­i­cated Five Senses Concierge will greet guests on ar­rival, of­fer­ing a choice of the finest qual­ity tow­els from the lim­ited-edi­tion bath li­nen menu. Guests will also choose their favoured smile in­duc­ing aroma, laven­der or sea salt, which will be in­fused in dif­fusers and bath salts. A glass of their pre­ferred fizz and the up­lift­ing Bri­tish Jazz played through the vin­tage record player will ease guests through the tough de­ci­sions.

Guests will also re­ceive a spe­cially cu­rated ‘Ex­tra Dose of Hap­pi­ness Menu,’ of­fer­ing ex­pe­ri­ences such as an in-suite ‘Happy Hour’ com­plete with bub­bles cock­tails served by a pri­vate mixologist, a pack­ing and un­pack­ing ser­vice and a per­sonal bath but­ler to pro­vide the ul­ti­mate in pam­pered re­lax­ation.

Justin Pinch­beck, Gen­eral Man­ager says: “Sher­a­ton Grand Lon­don Park Lane has gone above and be­yond for its guests for 90 years and with the cre­ation of Lon­don’s Five Senses Suite, we are now of­fer­ing our guests an even more mem­o­rable ex­pe­ri­ence. This new of­fer­ing ab­so­lutely el­e­vates our five-star ser­vice to the next level and en­cour­ages guests to make the most out of their stay with us with an added guar­an­teed boost of con­tent­ment.”

The Five Senses Suite Pack­age in­cludes the fol­low­ing:

‘Ex­tra Dose of Hap­pi­ness Menu’

A beauty ex­pe­ri­ence at lo­cal May­fair salon Nails & Brows

A pack­ing and un­pack­ing ser­vice

A bath but­ler to pre­pare guests’ bath with scented oils to be ready as they walk through the doors

A pri­vate mixologist for an in-suite ‘happy hour’

Items and Ex­pe­ri­ences

Sound: Jazz: A record player with Bri­tish Jazz vinyls

Touch: Soft Items: Lux­ury towel menu with a choice of three of the soft­est, fluffi­est tow­els avail­able and a 100% silk eye mask

Sight: Favourite colour of flow­ers on ar­rival, mag­nif­i­cent view over Green Park and a trop­i­cal printed throw

Scent: Dif­fusers and bath salts in­fused with the scents of laven­der and the sea

Taste: A sea­sonal bas­ket of fresh fruit and a bot­tle of their choice of bub­bles or fresh fruit juices

The Five Senses Suite Pack­age at Lon­don’s Five Senses Suite is priced from £1,570 per night. For more de­tails visit sher­a­ton­park­lane.com.

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