LG SIG­NA­TURE-Natuzzi Italia Form ‘Smart’ Al­liance

Dossier - - LOCAL NEWS -

Global style and tech­nol­ogy lead­ers Natuzzi Italia and LG Elec­tron­ics are join­ing forces at the fall 2018 High Point Mar­ket to il­lus­trate how thought­ful fur­ni­ture de­sign em­braces ad­vanced tech­nol­ogy to trans­form the con­cept of modern liv­ing.

The “Smart Liv­ing Con­cept” – jointly de­vel­oped by Natuzzi Italia, Italy’s largest fur­ni­ture house with se­lect lo­ca­tions in the U.S., and LG SIG­NA­TURE, LG’s ul­tra-pre­mium home en­ter­tain­ment and home ap­pli­ance brand – mar­ries com­fort and cut­ting edge in­no­va­tion in unique new ways.

The cen­ter­piece of the Smart Liv­ing Con­cept is Natuzzi’s Colosseo sofa that uses tech­nol­ogy pow­ered by LG SIG­NA­TURE to re­de­fine the smart home liv­ing room ex­pe­ri­ence. For ex­am­ple, us­ing the Google As­sis­tant ca­pa­bil­ity in the LG SIG­NA­TURE OLED TV and LG AI speak­ers, the er­gonomic, tech-en­abled sofa can rec­og­nize the user and in­ter­act with TV and other smart de­vices such as the LG SIG­NA­TURE Air Pu­ri­fier and LG SIG­NA­TURE re­frig­er­a­tor, and even con­trol smart light­ing and ther­mostats.

The sofa is en­abled to re­po­si­tion the an­gle of its seat and back­rest cush­ions to five cus­tom sce­nar­ios – read­ing, re­lax­ing, watch­ing TV, lis­ten­ing mu­sic and pause modes us­ing a spe­cial app pow­ered by LG SIG­NA­TURE and voice ac­ti­va­tion.

“Natuzzi and LG SIG­NA­TURE en­tered into this part­ner­ship with the same ob­jec­tives in mind – to make beau­ti­fully de­signed, art-in­spired, min­i­mal­is­tic prod­ucts that fit into any lux­ury home,” said LG SIG­NA­TURE’s U.S. Se­nior

Vice Pres­i­dent of Mar­ket­ing David Van­derWaal. “In­cred­i­ble de­sign and in­no­va­tive tech­nol­ogy bind the two ma­jor brands to­gether, and through this part­ner­ship we are de­liv­er­ing a one-ofkind smart liv­ing con­sumer ex­pe­ri­ence.”

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