LG SIGNATURE-Natuzzi Italia Form ‘Smart’ Alliance

Global style and technology leaders Natuzzi Italia and LG Electronics are joining forces at the fall 2018 High Point Market to illustrate how thoughtful furniture design embraces advanced technology to transform the concept of modern living.

The “Smart Living Concept” – jointly developed by Natuzzi Italia, Italy’s largest furniture house with select locations in the U.S., and LG SIGNATURE, LG’s ultra-premium home entertainment and home appliance brand – marries comfort and cutting edge innovation in unique new ways.

The centerpiece of the Smart Living Concept is Natuzzi’s Colosseo sofa that uses technology powered by LG SIGNATURE to redefine the smart home living room experience. For example, using the Google Assistant capability in the LG SIGNATURE OLED TV and LG AI speakers, the ergonomic, tech-enabled sofa can recognize the user and interact with TV and other smart devices such as the LG SIGNATURE Air Purifier and LG SIGNATURE refrigerator, and even control smart lighting and thermostats.

The sofa is enabled to reposition the angle of its seat and backrest cushions to five custom scenarios – reading, relaxing, watching TV, listening music and pause modes using a special app powered by LG SIGNATURE and voice activation.

“Natuzzi and LG SIGNATURE entered into this partnership with the same objectives in mind – to make beautifully designed, art-inspired, minimalistic products that fit into any luxury home,” said LG SIGNATURE’s U.S. Senior

Vice President of Marketing David VanderWaal. “Incredible design and innovative technology bind the two major brands together, and through this partnership we are delivering a one-ofkind smart living consumer experience.”