OHI Leo Burnett gets six shortlists at 2018 Transform Awards MENA
OHI Leo Burnett has secured six shortlists for its work in branding at the annual Transform Awards MENA, the prestigious benchmark of agencies leading the way in both creative and strategic branding. For the fifth year running, OHI Leo Burnett made it to the shortlist at the prestigious awards platform. This edition of the awards saw a continuation of growth in entries making it extremely competitive. Amongst other names in the shortlist are regional and global branding houses among other leading regional players.
OHI Leo Burnett was shortlisted for its work with Minerals Development Oman (MDO), in the ‘Best visual identity from the public sector' category and in the Best visual identity from mining and extractives' category, as well as for its work with Rakiza (SGRF) in the 'Best naming strategy' category, and in the ‘Best visual identity from the public sector' category. Further, this was also for its work with ESO Oman and a volunteer group associated with ESO –#SPRINT- forOMAN in the ‘ Best visual identity from a charity/NGO/not-for-profit' category and in the ‘Best naming strategy' category.
The Transform Award recognises the quality of the brand development work right through the process of development - approach, strategy, creative conceptualization, right up to execution and application of the brand identity across multiple touch points.
Narayan Iyer, general manager, OHI Leo Burnett, said, “The Transform Awards have grown to be recognised in the region as a unique and competitive platform for brands and branding agencies to be lauded for the work. The growing number of entries each year is a proof of the importance associated with this platform. This year again, we were able to secure shortlists across all the categories we participated, and our team is rightfully proud of this achievement. Sharing the stage with some of the most reputed branding companies in the world and the re- gion is in itself an accomplishment.”
Srikanth Viswanathan, associate general manager and director of Strategy & Planning, OHI Leo Burnett, said, “Our branding practice has grown substantially in both scope and industry representation. Being shortlisted in categories from as far as Public Sector to Non-Profits is testimony to the breadth of thinking, skills and talent arsenal at the agency.
“We are particularly proud of being recognised in the Arabic department, a challenging space for branding as it involves understanding culture and language at a local level, while we apply global best practices in thinking and approach. We are moving to digital creating a level playing field for all brands irrespective of budgets; effective branding will help leaders stay ahead, and challenger brands will help push for better share of the market. We work very closely with our clients, and being shortlisted for the awards is an endorsement to the success of the journey.”