Mercedes-Benz an­nounces new Daim­ler Train­ing Cen­tre in Dubai Pro­duc­tion City

Muscat Daily - - PRESS RELEASES -

Mercedes-Benz has an­nounced the open­ing of its new world­class train­ing cen­tre in Dubai Pro­duc­tion City, a mem­ber of TECOM group and a lead­ing busi­ness hub for pro­duc­tion and in­no­va­tion.

Specif­i­cally cre­ated for all Au­tho­rised Gen­eral Dis­trib­u­tors and Deal­ers for Mercedes-Benz Cars Mid­dle East (MBCME) and Daim­ler Com­mer­cial Ve­hi­cles MENA (DCVMENA), the fa­cil­ity will bol­ster the ex­ist­ing Mid­dle East train­ing of­fer­ing and help en­sure global ser­vice stan­dards are main­tained.

Launched with an of­fi­cial open­ing cer­e­mony to key staff and stake­hold­ers, the 32,000sq cen­tre is de­signed to of­fer lead­ing in-house train­ing for its raft of di­vi­sions in­clud­ing man­age­ment, sales, cus­tomer ser­vices, parts, ser­vice, as well as all tech­ni­cal staff em­ployed at Daim­ler Au­tho­rised Gen­eral Dis­trib­u­tors and Deal­ers in the re­gion. With six ded­i­cated train­ing ar­eas and three tech­ni­cal work­shops, the state-of-the-art fa­cil­ity aims to ed­u­cate all per­son­nel em­ployed at Daim­ler un­der one roof, and can be used by Mercedes-Benz Cars, Mercedes-Benz Vans, Mercedes-Benz Trucks, Daim­ler Trucks, Buses and FUSO.

This base in Dubai will also act as an ed­u­ca­tion hub for up to 96 trainees per day, teach­ing them about the full Daim­ler prod­uct range within this fa­cil­ity, a be­spoke AMG train­ing area is also avail­able in ad­di­tion to one spa­cious ex­hi­bi­tion area for ve­hi­cles show­cas­ing the lat­est Mercedes­Benz show­room fur­ni­ture and tech­nol­ogy.

Mercedes-Benz prides it­self on world class cus­tomer ser­vice and will con­tinue to run its highly ef­fec­tive cer­ti­fi­ca­tion pro­grammes for Sales, Ser­vice, Parts, Di­ag­nos­tic Tech­ni­cians and Man­age­ment from the cen­tre. All Sales and Ser­vice Con­sul­tant em­ploy­ees have to com­plete the com­pre­hen­sive cer­tifi­cate pro­gramme within 24 hours of join­ing to up­hold the high qual­ity stan­dards set out by the brand.

Pablo Souto, head of Train­ing of MBCME, said, “We are com- mit­ted to of­fer­ing ex­em­plary train­ing to all Daim­ler staff and are ex­cited to bring ev­ery­thing un­der one roof in our new train­ing site. Through train­ing and ed­u­ca­tion pro­grammes, we will main­tain the global stan­dards set by our col­leagues across the world and of­fer Daim­ler net­work staff within the re­gion the op­por­tu­nity to learn best-in-class skills and tech­niques.”

Ma­jed al Suwaidi, man­ag­ing direc­tor, Dubai Pro­duc­tion City and Dubai Me­dia City, said, “Mercedes-Benz is a brand with a huge legacy and we are very pleased to have this unique train­ing fa­cil­ity in Dubai Pro­duc­tion City. In­no­va­tion, tech­nol­ogy and de­vel­op­ment are key to growth in this mar­ket and this cen­tre will cre­ate a stan­dard-bearer for qual­ity within the au­to­mo­tive in­dus­try here in the Mid­dle East. This open­ing un­der­lines Dubai's wel­com­ing busi­ness en­vi­ron­ment and world-class in­fra­struc­ture as well as DPC's ef­forts to at­tract global brands.”

The open­ing cer­e­mony was held at the new train­ing cen­tre and was at­tended by key stake­hold­ers in­clud­ing head of Mercedes-Benz Global Train­ing, Mathias Vaitl, Mark De Haes, pres­i­dent and CEO of MBCME, Karl-Wolf Ahlden, pres­i­dent and CEO of DCVMENA, Souto, lo­cal sup­pli­ers, part­ners and dig­ni­taries from TECOM group, group CEO, Malek S al Malek, and Suwaidi.

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