New Mercedes-Benz A-Class is benchmark in compact class; redefines modern luxury
The new Mercedes-Benz AClass is as youthful and dynamic as ever, but grown-up and comfortable like never before.
It completely redefines modern luxury in the compact class and revolutionises interior design. Technologically, the new AClass not only takes first place thanks to MBUX - MercedesBenz User Experience, but it also offers a number of functions that were previously the preserve of the luxury segment.
In certain driving situations, it is able to drive semi-autonomously for the first time, and Multibeam LED headlamps are available on request. All models of the new A-Class are also powered by new, efficient petrol engines, and although Mercedes-Benz has retained the sporty appearance, the utility value has increased.
Britta Seeger, member of the Daimler AG Board of Management responsible for MercedesBenz Cars sales, said, “With the fourth generation of the A-Class, we are redefining modern luxury in the compact class. To do this, we have opted for a combination of uncompromisingly dynamic design and an intuitive operating concept. With MBUX, the new Mercedes-Benz User Experience, we are creating a completely new customer experience.”
The purist, surface-accentuating design of the new A-Class is the next step in the MercedesBenz design philosophy of Sensual Purity. On the basis of a compact two-box design, optimised dimensions and proportions have led to a new interpretation of the model’s de- sign. The exterior of the new AClass stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. The striking radiator grille with Mercedes star, whose silhouette opens out towards the base as a reinterpretation of its predecessor, features pins in a diamond look and a central silver louvre to underline the sportiness of this model.
The vehicle is visually ex- tended by the longer wheelbase and character line along the side. The bonnet slopes more steeply than in the preceding model series, emphasising the dynamic, upright front. The larger wheel arches for wheels from 16 to 19 inches emphasise the sportiness of the new A-Class and make it sit more squarely on the road. The vehicle has a wider look at the rear end thanks to a more heavily waisted greenhouse, which also emphasises the shoulders, and to the widerspaced rear reflectors in the modular, two-section rear bumper. The slim, two-section tail lights ensure an emotionally appealing, alluring appearance.
The interior of the new AClass is completely redefined with its modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness. The unique interior architecture is shaped in particular by the avant-garde design of the dashboard: for the first time a cowl above the cockpit has been completely dispensed with. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The Widescreen display is completely free-standing. The air vents in a sporty turbine-look are another highlight.
The dashboard is divided into two three-dimensional, horizontal sections: The lower section is visually separated from the main body of the dashboard by a 'trench', and it appears to float in front of the dashboard. The 64 colours of the optional ambient lighting make five times as many colours available than before. It is not just the variety that has increased, as the emotive presentation also sets new standards in this segment; the different colours are composed into ten colour worlds to allow an avantgarde lighting display with spectacular colour changes. The new A-Class model will be available in the Middle East from Q4 2018.