Lulu Hypermarket awards contract to RBT Oman for digital signage solutions

Red Bird Trading (RBT) and Lulu Hypermarket have launched their digital signage solutions (Tarteeb) across retail locations in Oman.

Phase 1 of the project includes installation of 333 digital signage screens with state-of-art digital signage software with special features giving advertisers the liberty to access and monitor their content from remote locations. These solutions would be first of its type in the GCC.

Features of the software include Drag & Drop Media, Remote access to the software, Multiple location advert campaigning, Audit Logs, remote monitoring etc.

Lulu Group International, known as a trendsetter of the retail Industry in the region symbolises quality retailing and is immensely popular with all the communities living in Oman. With 22 stores in Oman and having the largest customer base, Lulu Group International would be the perfect platform to show cases this state-of-the-art technology.

The advertising division of Red Bird Trading (Tarteeb) though new is known for its innovations and freshness in marketing and advertising concepts. Through this medium RBT would ensure clients get maximum visibility while providing great value on investment. Melzer Menezes, director, RBT Oman, expressed his delight to be working along with the Lulu Group International to keep up with the latest trends, while maintaining its core value of service and quality to create total customer satisfaction.

Shabeer K A, regional director, Lulu Group Oman, said, “Technology is taking the lead and everything is going digital. To keep up with the ever-changing scene, marketing experts need to stay in step with the evolving tech trends. Working along with RBT Oman, Lulu would create a new avenue for advertisers to showcase their products and services with best return on their investments.”