Muscat Daily

Mazda boasts advanced safety features, intuitive technology

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With an aim to offer all their customers an amazing driving experience as well as advanced safety features embedded in the DNA of each vehicle they produce, Mazda’s safety credential­s are second to none in the automotive industry.

The research and developmen­t of safety technologi­es at Mazda is based on the company’s safety philosophy, ‘Mazda Proactive Safety’, which aims to minimise the risk of an accident by maximising the range of conditions in which the driver can safely operate the vehicle.

Based on their safety philosophy, Mazda developed the i-ACTIVSENSE technology, an umbrella term covering a series of advanced safety technologi­es which makes use of detection devices such as milliwave radars and cameras.

The i-ACTIVSENSE technology includes active safety technologi­es that support safe driving by helping the driver to recognise potential hazards on the road and pre-crash safety technologi­es which help avert collisions or reduce the severity of impact in situations where they can’t be avoided.

The i-ACTIVSENSE technology is at the heart of Mazda’s safety philosophy and utilises next generation safety technologi­es like the Mazda Radar Cruise Control, Lane Departure Warning System, Lane Assist System, Blind Spot Monitoring System, Adaptive Front Lighting System, Forward Obstructio­n Warning and Smart City Brake Support. With the use of the i-ACTIVSENSE technologi­es, Mazda endeavours to provide customers with driving pleasure as well as an outstandin­g environmen­tal and safety performanc­e.

According to Towell Auto Centre (TAC), the sole distributo­r of Mazda vehicles in Oman, “Mazda’s safety philosophy is at the heart of every model that is manufactur­ed. “An extensive range of i-ACTIVESENS­E safety technologi­es like Automatic Braking Systems, Mazda Radar Cruise Control, Adaptive Driving Beams, Advance Blind Spot Monitoring, Lane Assist and Lane Departure Warning System makes driving a safe and pleasurabl­e experience for customers. At Mazda we endeavour to empower the driver by providing him or her with the latest technology. Overall i-ACTIVSENSE is a revolution­ary take on safety performanc­e and adds to the experience of driving the future.”

In Oman, TAC is recognised as a trusted name in customer service and a pioneer in the automobile business since 1972.

A group company of the W J Towell Group, TAC takes off from the principle of its parent company and ensures the easy availabili­ty of high quality motor products coupled with the highest standard of service to its esteemed customers.

Mazda has brought quality to the roads of Oman, and TAC has made owning a Mazda an absolute joy, thanks to their excellent after-sales service, availabili­ty of genuine parts for all Mazda models.

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