Maserati opens doors to its In­no­va­tion Lab

Muscat Daily - - CORPORATE NEWS -

In a sur­prise move, Maserati is open­ing the doors to an ex­clu­sive and usu­ally off-lim­its lo­ca­tion: the Maserati In­no­va­tion Lab.

The brand’s en­gi­neer­ing hub, in­au­gu­rated in Septem­ber 2015 and lo­cated on via Emilia Ovest in Mo­dena, is for the first time shar­ing with the out­side world its fun­da­men­tal role as the Brand’s beat­ing pulse, driv­ing re­search tech­nol­ogy, de­vel­op­ment and plan­ning.

The Maserati In­no­va­tion Lab is a state-of-the-art fa­cil­ity where the cars of to­day and to­mor­row are de­vel­oped. Here, the dig­i­tal pro­cesses sup­port the prod­uct de­vel­op­ment, ap­ply­ing the ex­clu­sive Maserati for­mula which, by means of an in­te­grated ap­proach, pri­or­i­tizes the hu­man fac­tor right from the ini­tial phases. Con­cern with cus­tomer needs has been scrupu­lously in­cor­po­rated into the vir­tual sim­u­la­tion process thanks to an ex­clu­sive mix of hard­ware and soft­ware.

The dig­i­tal pro­cesses sup­port­ing prod­uct de­vel­op­ment take place in three ma­jor ar­eas: the Static Sim­u­la­tor, the lat­est gen­er­a­tion Dy­namic Sim­u­la­tor fea­tur­ing DiM (Driver-in-Mo­tion) tech­nol­ogy and the “User eX­pe­ri­ence” de­vel­op­ment labs.

The Prod­uct De­vel­op­ment hub (or Tech­ni­cal Depart­ment) em­ploys more than 1,500 tech­ni­cians (di­vided into the Mo­dena of­fices in Via Emilia Ovest, in Viale Ciro Menotti, via delle

Nazioni, in the head­quar­ters of Grugliasco and Balocco). At its head­quar­ters in Via Emilia Ovest cov­ers a to­tal area of 33,744sq m (of which 14,000sq m are covered and 19,744sq m un­cov­ered). More than 1,100 peo­ple carry out their ac­tiv­i­ties, the ma­jor­ity of which are en­gi­neers, rep­re­sent­ing 17 dif­fer­ent coun­tries.

The en­vi­ron­ment is com­prised of a very young and dy­namic work­force of an av­er­age age of around 37 years.

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