Maserati opens doors to its Innovation Lab
In a surprise move, Maserati is opening the doors to an exclusive and usually off-limits location: the Maserati Innovation Lab.
The brand’s engineering hub, inaugurated in September 2015 and located on via Emilia Ovest in Modena, is for the first time sharing with the outside world its fundamental role as the Brand’s beating pulse, driving research technology, development and planning.
The Maserati Innovation Lab is a state-of-the-art facility where the cars of today and tomorrow are developed. Here, the digital processes support the product development, applying the exclusive Maserati formula which, by means of an integrated approach, prioritizes the human factor right from the initial phases. Concern with customer needs has been scrupulously incorporated into the virtual simulation process thanks to an exclusive mix of hardware and software.
The digital processes supporting product development take place in three major areas: the Static Simulator, the latest generation Dynamic Simulator featuring DiM (Driver-in-Motion) technology and the “User eXperience” development labs.
The Product Development hub (or Technical Department) employs more than 1,500 technicians (divided into the Modena offices in Via Emilia Ovest, in Viale Ciro Menotti, via delle
Nazioni, in the headquarters of Grugliasco and Balocco). At its headquarters in Via Emilia Ovest covers a total area of 33,744sq m (of which 14,000sq m are covered and 19,744sq m uncovered). More than 1,100 people carry out their activities, the majority of which are engineers, representing 17 different countries.
The environment is comprised of a very young and dynamic workforce of an average age of around 37 years.