THE PRICE OF PRIVACY
Most companies are now actively engaged across the spectrum of another tech acronym, SMAC: Social, mobile, analytics and cloud. For consumers, SMAC is felt in how we communicate with friends and how we search and shop.
That is accentuating fears about privacy, after a series of data leaks at Facebook laid bare how much of our online lives are exploited by companies and political parties.
One recent revelation showed that Google is mining the medical data of millions of people, in a bid to access what observers think will be the next frontier of growth in tech - healthcare.
“People are becoming more conscious of sharing data but also in the same moment, the Nest cameras and smart speakers are flying off the shelves,” said Bindels.
“There's a huge divide. People have been learning to trade privacy for convenience. It's just another currency.”
For Amnesty International, in a hard-hitting study last month into Facebook and Google, that tradeoff amounts to a ‘Faustian bargain’ which imperils our human rights.