Muscat Daily - - FEATURES -

Most com­pa­nies are now ac­tively en­gaged across the spec­trum of another tech acro­nym, SMAC: Social, mo­bile, an­a­lyt­ics and cloud. For con­sumers, SMAC is felt in how we com­mu­ni­cate with friends and how we search and shop.

That is ac­cen­tu­at­ing fears about pri­vacy, af­ter a se­ries of data leaks at Face­book laid bare how much of our on­line lives are ex­ploited by com­pa­nies and po­lit­i­cal par­ties.

One re­cent rev­e­la­tion showed that Google is min­ing the med­i­cal data of mil­lions of peo­ple, in a bid to ac­cess what ob­servers think will be the next frontier of growth in tech - health­care.

“Peo­ple are be­com­ing more con­scious of shar­ing data but also in the same mo­ment, the Nest cam­eras and smart speak­ers are fly­ing off the shelves,” said Bin­dels.

“There's a huge di­vide. Peo­ple have been learn­ing to trade pri­vacy for con­ve­nience. It's just another cur­rency.”

For Amnesty In­ter­na­tional, in a hard-hit­ting study last month into Face­book and Google, that trade­off amounts to a ‘Faus­tian bar­gain’ which im­per­ils our hu­man rights.

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