Jawahir Oman’s ‘As­rar’ col­lec­tion gets out­stand­ing recog­ni­tion

Muscat Daily - - CORPORATE NEWS -

The re­cent col­lec­tion from Jawahir Oman, ‘As­rar’, has re­ceived im­mense ap­pre­ci­a­tion since its launch. Cus­tomers ex­pressed their ad­mi­ra­tion for the jew­ellery’s ground-break­ing de­sign, in­spired by tra­di­tional Omani de­sign with a mod­ern touch. The col­lec­tion adapts to the evolv­ing tastes of its cus­tomers while still pre­serv­ing au­then­tic Omani her­itage.

Jawahir Oman de­sign­ers have been work­ing for a long time to cre­ate a very unique col­lec­tion for the mod­ern woman that pays homage to Omani her­itage, some­thing the brand en­deav­ours to do with each de­sign.

As­rar fea­tures in­tri­cate de­tail in an open pat­tern that cre­ates cu­rios­ity be­hind what is hid­den within, the un­told story. In­spired by the tra­di­tional Mur­riya - an Omani wed­ding neck­lace used to store a con­cealed mes­sage meant for her, the As­rar col­lec­tion is so­phis­ti­cated and per­fect for all oc­ca­sions. The col­lec­tion in­cludes Ear­rings, Ring, Neck­lace and Ban­gle, all avail­able at Jawahir Oman’s Mus­cat Show­room.

Com­ment­ing on the pos­i­tive feed­back, Mo­ham­mad al Farei, Man­ag­ing Di­rec­tor at Jawahir Oman said, “Jawahir Oman con­tin­ues to amaze the lo­cal mar­ket with unique de­signs that re­flect our jew­ellery de­sign­ers’ out­stand­ing skills, along­side bring­ing a mod­ern touch to tra­di­tional Omani de­signs.

“The great suc­cess of the ‘As­rar’ col­lec­tion is yet an­other tes­ta­ment of the pres­tige that

Jawahir Oman holds among unique jew­ellery lovers in the sul­tanate, which has been proudly built over the last four decades.”

Dur­ing the launch event, Jawahir Oman also re­vealed two more new col­lec­tions in­spired by the rich Omani his­tory, the Dou­ble Mushawak and Zahra.

Dou­ble Mushawak is part of the pro­pri­ety Mushawak Col­lec­tion, this new de­sign demon­strates a slim and el­e­gant fin­ish, and adorned with di­a­monds to high­light the essence of the spikes and give more fo­cus. The Zahra Col­lec­tion, on the other hand, was in­spired by a 6-petal flower. This col­lec­tion sym­bol­ises new life, and new be­gin­nings.

With a his­tory that spans over 40 years, Jawahir Oman has achieved un­com­pro­mis­ing stan­dards of qual­ity and crafts­man­ship in its stun­ning, hand­crafted jew­ellery lines and truly beau­ti­ful ster­ling sil­ver tra­di­tional gifts. In­spired by Oman her­itage and cul­ture, col­lec­tions rep­re­sent the quin­tes­sen­tial Jawahir Oman style, which has be­come syn­ony­mous with high­end lux­ury amongst the brand’s loyal pa­trons. For more in­for­ma­tion visit https://www.jawahi­ro­man.com/en/ or find us on Face­book and In­sta­gram @Jawahi­rO­man

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