NBC discussion highlights marketing practices of SMEs
Muscat - The National Business Centre (NBC), an initiative of the Public Establishment for Industrial Estates – Madayn, organised a Reyooq discussion event at the Knowledge Oasis Muscat on Tuesday.
Titled, ‘Marketing Practices of Small and Medium Enterprises,’ the session comprised speakers such as Hashar al Mandhari, CEO of Alamah Marketing, Ahmed Ibrahim, founder of Thurayabiz, and Hiba al Kiyumi, owner of Eva Clinics.
The discussion session underscored several marketing related topics of interest to the SMEs.
The speakers elaborated on the significance of marketing in the early stages of the SMEs, the difference between marketing and business development, and the development of marketing strategies with limited resources.
The session also highlighted the importance of utilising digital marketing tools through attractive methods, the significance of aligning brand identity with the marketing strategy, as well as presented successful marketing models.