Trade partners in Salalah welcome Veedol’s new packs

Moosa Abdul Rahman Hassan & Co and Veedol had recreated success with their unique packs in Salalah. Followed on from the grand launch of Veedol Synthetic Oils in the region in brand new packs with a wrap-around label team Veedol had recreated success in Salalah. Retail trade partners had whole heartedly welcomed these packs and echoed their appreciation at a recently held customer meet. This is undoubtedly a landmark achievement for Moosa Abdul Rahman Hassan & Co and Veedol.

Veedol, the house of First’s as the brand is known ever since it was the first choice of motor oil for Model T by legend Henry Ford in 1914. Veedol was relaunched in Oman way back in 2012 and since then is growing its share of mind and shelf. In Middle East and Africa Veedol synthetic oils are sold in these new packs manufactured in the UK.

Veedol globally famous with their iconic signature line, ‘The Professional’s choice in Motor Oil…For over a Century’ had transformed the entire packaging of their synthetic grades. This follows after the company acquiring complete ownership of a full-fledged manufacturing plant in the UK. With the acquisition of the UK plant, Veedol brings these elegant bottles with an outstanding wrap-around label on it.

Salalah meet was attended by senior management from Veedol and Moosa Abdul Rahman Hassan & Co, including Suraj Amrit, regional manager and Anand Nair, marketing manager from Veedol along with Jiten Bhangre, senior national manager, Parts & Automotive Paints.

‘It’s a matter of pride for Veedol International to launch these unique packs across cities in Oman. These packs come in four and one litres and will be a true gamechanger with its unique shape and wrap around label that aptly conveys the customer benefits. For over a century Veedol is known and accepted by our customers for the quality of our products and innovative ways of marketing and distribution. Oman is a key market for Veedol in the region and we are confident that the introduction of the newly designed packs will help us and our channel partners to re-establish Veedol’s position,’ mentioned a statement issued by Veedol.

Moosa Abdul Rahman Hassan & Co, distributor partner for Veedol, are also the agents for world renowned brands such as GMC and Suzuki in Oman.

‘Company feels and echoes that their entire sales force and customers are extremely excited with the ergonomically designed pack. It helps outstanding registration visibility and display on the shelves.’