Bank Muscat wins Oman’s Most Trusted Brand award

Muscat Daily - - CORPORATE NEWS -

Bank Muscat, the flag­ship fi­nan­cial ser­vices provider in the sul­tanate, has won Oman’s Most Trusted Brand award in the bank­ing seg­ment for the fourth year in run­ning.

H E Eng Isam bin Saud al Zad­jali, Chair­man of Muscat Mu­nic­i­pal­ity, pre­sented the award which has been in­sti­tuted by Apex Me­dia, to Ahmed Faqir al Balushi, chief cor­po­rate bank­ing of­fi­cer, Bank Muscat, in the pres­ence of Saleh Zak­wani, Ex­ec­u­tive Chair­man of Apex Me­dia, dig­ni­taries and senior ex­ec­u­tives from the cor­po­rate sec­tor.

The award en­dorsed top per­form­ing brands in Oman, based on pub­lic feed­back ob­tained in a sur­vey con­ducted by Apex Me­dia. Larger in scale, this year's awards gen­er­ated over 700,000 votes in nearly 40 dif­fer­ent cat­e­gories.

The on­line sur­vey was con­ducted us­ing Sur­vey­mon­key, the plat­form used by 98 per cent of For­tune 500 com­pa­nies for their sur­veys and mar­ket re­search.

Balushi said, “Bank Muscat is de­lighted to be voted for a fourth con­sec­u­tive time as Oman’s Most Trusted Brand in the bank­ing seg­ment. For over 37 years, the bank’s brand­ing has been the re­sult of un­der­stand­ing the con­sumer bet­ter and pre­sent­ing them with in­no­va­tive ser­vices and prod­ucts. In line with the vi­sion ‘To serve you bet­ter, ev­ery­day’ the Bank Muscat brand is syn­ony­mous with in­no­va­tion, re­li­a­bil­ity and trust­wor­thi­ness. The award is a trib­ute to the largest bank­ing fam­ily in Oman.”

The brand re­call for Bank Muscat in the sur­vey was among the high­est. The sur­vey re­spon­dents, which in­cluded Oma­nis and ex­pa­tri­ates, en­dorsed Bank Muscat as their most trusted bank­ing part­ner in Oman. The sur­vey find­ings in­di­cated su­perb brand ex­po­sure and a clear com­pet­i­tive ad­van­tage in the brand space.

As re­flected in the brand, Bank Muscat is dif­fer­en­ti­ated as an Omani bank closer to the needs and re­quire­ments of its cus­tomers in the sul­tanate. The brand has en­sured that it re­flects a suc­cess­ful part­ner­ship to com­ple­ment cus­tomer ser­vice ex­cel­lence in line with its vi­sion.

Bank Muscat is a mod­ern icon of bank­ing ex­cel­lence that is marked by con­sis­tent in­no­va­tion and strate­gic mar­ket­ing ini­tia­tives. Bank Muscat has adopted many in­no­va­tive ways to build its brand.

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