Cinépo­lis Cin­e­mas im­presses movie­go­ers

Muscat Daily - - CORPORATE NEWS -

De­liv­er­ing an up­scale cin­ema ex­pe­ri­ence in a fam­ily-ori­ented and com­fort­able set­ting, Cinépo­lis Cin­e­mas at the Oman Av­enues Mall has been im­press­ing movie go­ers with its unique movie of­fer­ings since its launch last month.

Revo­lu­tion­is­ing the cin­ema ex­pe­ri­ence, Cinépo­lis Cin­e­mas at Oman Av­enues Mall boasts of four lux­ury screens, a Ju­nior Screen, 4D E-mo­tion screen, Macro XE screen and seven pre­mium for­mat screens. Cater­ing to the Gen Z mil­len­ni­als, older adults, cost-con­scious as well as the lux­ury seek­ing movie lovers, the ad­di­tional ap­peal of the hitech Cinépo­lis Cin­e­mas has been the tick­ets which start at a com­pet­i­tive price of RO3.

With the open­ing of the lat­est lo­ca­tion in Oman Av­enues Mall, Muscat, Cinépo­lis Cin­e­mas in­tro­duced, for a lim­ited time only, a coun­try-wide pro­vi­sional loy­alty pro­gramme. The pro­gramme al­lowed cus­tomers to claim a free cin­ema ticket after their sixth visit at Cinépo­lis Cin­e­mas Muscat, Oa­sis Mall in Salalah and Oa­sis Mall in So­har. The brand plans to in­tro­duce the new Club Cinépo­lis app in 2020, a loy­alty based pro­gram which will pro­vide nu­mer­ous op­por­tu­ni­ties for con­sumers to take ad­van­tage of am­ple of­fer­ings.

Ashish Shukla, CEO, Cinépo­lis GCC, said, “We are hon­oured to bring our world-class cin­ema to the Sul­tanate of Oman. The launch of Cinépo­lis Cin­e­mas at Oman Av­enues Mall, sul­tanate’s iconic des­ti­na­tion for shop­ping, din­ing, and lux­ury ex­pe­ri­ence, has been a proud mo­ment for us. We are aware that Oman has a size­able movie lov­ing au­di­ence. We are de­lighted with the op­por­tu­nity to ex­tend a pre­mium yet highly af­ford­able cin­ema ex­pe­ri­ence in Oman for the ben­e­fit of all cin­ema fans.”

He added, “We are happy to state that in terms of prod­uct of­fer­ing Cinépo­lis Cin­e­mas Oman has all the high-tech theatre con­cepts which serve the needs of both the price con­scious con­sumer and the lux­ury seeker. We are par­tic­u­larly thrilled that in terms of pric­ing we give value of money and 90 per cent of our seats are on the RO3 range mak­ing it within means for all movie lovers. We ap­pre­ci­ate the great re­sponse from our guests so far and we are look­ing for­ward to grow­ing with the cin­ema lov­ing com­mu­nity.”

Talk­ing about how Cinépo­lis Cin­e­mas is dif­fer­ent from other play­ers, Shukla said, “We have been in the busi­ness for 42 years and we are the third-largest player in the in­dus­try with 6,400 screens across the world. Cinépo­lis Cin­e­mas is an in­no­va­tive or­gan­i­sa­tion. We are the thought lead­ers for lux­ury cin­e­mas, the Ju­nior Cin­ema for­mat and many other for­mats. Con­se­quently, we have launched Ju­nior Screen, 4D E-mo­tion screen and Macro XE screen. We are also proud that our cin­e­mas have the big­gest screens view­ers can get in the cat­e­gory.”

Vouch­ing the nicest part of Cinépo­lis Cin­e­mas is its F&B ver­ti­cal, Shukla said, “We have two main food con­cepts at Cinépo­lis Cin­e­mas.

“First is the nor­mal food of­fer­ing com­pris­ing typ­i­cal cin­ema food items like pop­corn and na­chos; and sec­ond is our sub­brand Cof­fee Tree, for which we have a ded­i­cated chef serv­ing gourmet food.”

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