Cinépolis Cinemas impresses moviegoers
Delivering an upscale cinema experience in a family-oriented and comfortable setting, Cinépolis Cinemas at the Oman Avenues Mall has been impressing movie goers with its unique movie offerings since its launch last month.
Revolutionising the cinema experience, Cinépolis Cinemas at Oman Avenues Mall boasts of four luxury screens, a Junior Screen, 4D E-motion screen, Macro XE screen and seven premium format screens. Catering to the Gen Z millennials, older adults, cost-conscious as well as the luxury seeking movie lovers, the additional appeal of the hitech Cinépolis Cinemas has been the tickets which start at a competitive price of RO3.
With the opening of the latest location in Oman Avenues Mall, Muscat, Cinépolis Cinemas introduced, for a limited time only, a country-wide provisional loyalty programme. The programme allowed customers to claim a free cinema ticket after their sixth visit at Cinépolis Cinemas Muscat, Oasis Mall in Salalah and Oasis Mall in Sohar. The brand plans to introduce the new Club Cinépolis app in 2020, a loyalty based program which will provide numerous opportunities for consumers to take advantage of ample offerings.
Ashish Shukla, CEO, Cinépolis GCC, said, “We are honoured to bring our world-class cinema to the Sultanate of Oman. The launch of Cinépolis Cinemas at Oman Avenues Mall, sultanate’s iconic destination for shopping, dining, and luxury experience, has been a proud moment for us. We are aware that Oman has a sizeable movie loving audience. We are delighted with the opportunity to extend a premium yet highly affordable cinema experience in Oman for the benefit of all cinema fans.”
He added, “We are happy to state that in terms of product offering Cinépolis Cinemas Oman has all the high-tech theatre concepts which serve the needs of both the price conscious consumer and the luxury seeker. We are particularly thrilled that in terms of pricing we give value of money and 90 per cent of our seats are on the RO3 range making it within means for all movie lovers. We appreciate the great response from our guests so far and we are looking forward to growing with the cinema loving community.”
Talking about how Cinépolis Cinemas is different from other players, Shukla said, “We have been in the business for 42 years and we are the third-largest player in the industry with 6,400 screens across the world. Cinépolis Cinemas is an innovative organisation. We are the thought leaders for luxury cinemas, the Junior Cinema format and many other formats. Consequently, we have launched Junior Screen, 4D E-motion screen and Macro XE screen. We are also proud that our cinemas have the biggest screens viewers can get in the category.”
Vouching the nicest part of Cinépolis Cinemas is its F&B vertical, Shukla said, “We have two main food concepts at Cinépolis Cinemas.
“First is the normal food offering comprising typical cinema food items like popcorn and nachos; and second is our subbrand Coffee Tree, for which we have a dedicated chef serving gourmet food.”