OAB opens flag­ship Ibri branch

Muscat Daily - - CORPORATE NEWS -

In line with its trans­for­ma­tion strat­egy for branches across re­gions in the sul­tanate, Oman Arab Bank (OAB) an­nounced the re­cent open­ing of its new flag­ship branch in Ibri. The cus­tomer-cen­tric branch hosts fa­cil­i­ties aimed at de­liv­er­ing en­hanced bank ser­vices with the high­est levels of ac­ces­si­bil­ity to cus­tomers in Ibri.

The open­ing took place on December 25, un­der the pa­tron­age of Dr Ha­mad Ham­dan al Rubaiy, Shura rep­re­sen­ta­tive in the wi­layat of Ibri, and over­seen by Rashad al Musafir, CEO of OAB, along­side the pres­ence of other se­nior mem­bers of the bank’s man­age­ment and staff.

Com­ment­ing on the launch of the new branch, Rashad al Sheikh, deputy head of Group Re­tail, said, “Ibri is one of the rapidly de­vel­op­ing res­i­den­tial ar­eas in Dhahi­rah gov­er­norate, com­pris­ing of a large num­ber of our cus­tomer base. The newly trans­formed branch will be a wel­come ad­di­tion to cater to their mod­ern bank­ing needs. To­gether with the branch’s spa­cious lay­out and dis­tinct con­tem­po­rary de­sign, OAB will be able to fur­ther en­hance cus­tomer ex­pe­ri­ence through the pro­vi­sion of per­son­alised levels of ser­vice.”

Sim­i­lar to the pre­vi­ous re­vamped branches, the new Ibra branch fea­tures OAB’s en­hanced brand iden­tity with a re­freshed look and feel. Aes­thet­i­cally, its de­sign in­spi­ra­tion has been taken from the ‘Omani Sky­line’, wherein the white sym­bol­ises Omani ar­chi­tec­ture, brown de­notes the desert sands, grey ref­er­enc­ing the moun­tains, and the blue glass over­hangs rep­re­sent­ing the sky.

The sleek, mod­ern, and stream­lined look is aug­mented by a num­ber of fea­tures and sys­tems. These in­clude a new meet and greet facility with a stream­lined queu­ing sys­tem, pri­vate ad­vi­sory spa­ces with mov­ing mon­i­tors for more per­sonal in­ter­ac­tion, to­gether with dig­i­tal sig­na­ture pads and ID card read­ers within the ad­vi­sory sta­tion de­sign. The main area has two tell­ers and six cus­tomer care ad­vi­sories with a seat­ing ca­pac­ity for 35 cus­tomers.

As with each of the other flag­ship branches launched so far, this new branch also fea­tures a ded­i­cated ‘Elite’ sec­tion with its own ma­jlis. These fea­tures will pro­vide the bank’s VIP cus­tomers with an ex­clu­sive, pri­vate, and mem­o­rable bank­ing ex­pe­ri­ence be­fit­ting the bank’s Elite Bank­ing cus­tomers. “As our most re­cently trans­formed flag­ship branch, the Ibri di­vi­sion is a com­bi­na­tion of the lat­est tech­no­log­i­cal ad­vances we have to of­fer to­gether with dis­tinct branch philoso­phies,” Sheikh added.

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