OCEC hosts UFI’s first Ex­hi­bi­tion Man­age­ment pro­gramme

Muscat Daily - - CORPORATE NEWS -

In a ma­jor boost to Oman’s grow­ing ex­hi­bi­tion in­dus­try, the Oman Con­ven­tion & Ex­hi­bi­tion Cen­tre (OCEC), in as­so­ci­a­tion with the Global As­so­ci­a­tion of the Ex­hi­bi­tion In­dus­try (UFI), launched the first Ex­hi­bi­tion Man­age­ment De­gree pro­gramme in the sul­tanate.

Called UFI-EMD, this in­ten­sive course is see­ing the at­ten­dance of sev­eral or­gan­is­ers, sup­pli­ers and venues work­ing in the ex­hi­bi­tion in­dus­try.

The learn­ing pro­gramme’s foun­da­tion is based on UFI’s rep­u­ta­tion for ex­cel­lence and tai­lored to cover the vi­tal as­pects of run­ning a suc­cess­ful ex­hi­bi­tion in the­ory and in prac­tice. The course in Oman is tar­geted at busi­nessper­sons, gov­ern­ment of­fi­cials, cit­i­zens, ex­pa­tri­ates, in­di­vid­u­als as well as com­pa­nies con­nected with the ex­hi­bi­tions in­dus­try.

Hosted by OCEC, the UFIEMD pro­gramme con­sists of four mod­ules and to­tal of 150 hours of on-site cour­ses and elearn­ing ses­sions de­liv­ered by a group of in­ter­na­tion­ally renowned in­struc­tors and ex­hi­bi­tion in­dus­try ex­perts.

Said al Shan­fari, CEO, OCEC said, “The UFI-EMD course has been in­tro­duced at the right time, when Oman is see­ing a big switch to­wards di­ver­si­fy­ing its econ­omy. Oman has proved that it has re­sources, the beauty, the in­fra­struc­ture, gov­ern­ment sup­port and of course, the tal­ent to be­come an events and ex­hi­bi­tions hub. As the sul­tanate brings more events and tradeshows home, it is vi­tal that its tal­ent is also honed to meet the re­quire­ments that these op­por­tu­ni­ties bring along.

“This ex­hi­bi­tion man­age­ment pro­gramme is hence a vi­tal tool for ev­ery­one re­lated to this in­dus­try and for boost­ing in-coun­try value. We at OCEC are proud to be hosts for this pro­gram and are cer­tain that its re­sults will be seen in the many suc­cess­ful events that Oman will host in the fu­ture.”

Par­tic­i­pants re­ceive a cer­ti­fi­ca­tion upon com­plet­ing all four mod­ules.

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