Sohar International’s Viewpoints witnesses wide live audience

Continuing its efforts to make significant local impact on topics of national interest, Sohar International hosted the eighth edition of its Chairman’s Forum - ‘Viewpoints’, in a successful virtual session recently. The session was an engaging dialogue and stayed true to its objective of bringing in global insights, and useful perspective by distinguished speakers from across the world.

Hosted by Mohammed Mahfoudh al Ardhi, chairman of Sohar International, the virtual session featured Dr Reinhard Christian Zinkann, as a fourthgeneration executive director and co-proprietor at the 121years old Miele Group, who delivered firsthand experiences and learnings on building a resilient family business, with several industry leaders, senior working professionals including business chiefs and entrepreneurs, in attendance via Zoom and Sohar International’s YouTube channel.

Presenting the welcome address, Ardhi said, “Sohar International is proud to have pioneered change and bring in a truly world class experience to its stakeholders and audiences alike, with the Viewpoints forum. Continuing this legacy, we appreciate Dr Zinkann’s valued contribution at the recently concluded Viewpoints, wherein he generated important messages that are relevant from the Omani perspective, as well as the nation’s economic development, and hence, critical to the sultanate’s continued progress. Such thought leadership platforms are meant to drive purpose and Viewpoints has been rightfully doing so by inspiring transformational change that intends to create strong socio-economic value.”

Dr Zinkann threw light on the sensitivities attached to growing a flourishing family business over the years. He emphasised on the importance of futuristic and process-led planning with respect to succession and defining roles of different family members within the business.

Dr Zinkann highlighted that the human resources function also plays a momentous role in catalysing situations arising out of disputes, allocation of work responsibilities, and other job matters which are instrumental in seamlessly carrying out business operations. The session touched upon some interesting insights, such as, the role of the women in the family who are not a part of the direct line of succession.